Born: 2014 Founded By: Emma Far­row-mar­shall Age When Founded: 40

Gap In The Mar­ket: Tired of see­ing the same de­signs over and over, Emma used her pre­vi­ous ex­pe­ri­ence as de­sign direc­tor at Top­shop to create a col­lec­tion that puts the ex­cite­ment back into shop­ping, mak­ing mod­ern and so­phis­ti­cated styling ac­ces­si­ble and lust-wor­thy again.

USP: Mod­ern clothing with a fo­cus on sil­hou­ette and form. Pre­mium but af­ford­able.

Where To Shop: Fin­ery­lon­, John Lewis, Sel­fridges, Za­lando.

How You Can #Bey­ourown­pro: ‘Sur­round your­self with like-minded peo­ple. Fin­ery wouldn’t be what it is with­out amaz­ing peo­ple – es­pe­cially women – that in­spire me.’

Coat, £249, Fin­ery­lon­ Boots, £189, Fin­ery­lon­ Dress, £89 Shoes, £79 Both Fin­ery lon­

1 Top, £99 2 Ear­rings, £29 3 Top, £79 4 Bag, £149 5 Skirt, £89 All Fin­ery­lon­

Skirt, £279, Fin­ery lon­

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