Born: 2014 Founded By: Emma Farrow-marshall Age When Founded: 40
Gap In The Market: Tired of seeing the same designs over and over, Emma used her previous experience as design director at Topshop to create a collection that puts the excitement back into shopping, making modern and sophisticated styling accessible and lust-worthy again.
USP: Modern clothing with a focus on silhouette and form. Premium but affordable.
Where To Shop: Finerylondon.com, John Lewis, Selfridges, Zalando.
How You Can #Beyourownpro: ‘Surround yourself with like-minded people. Finery wouldn’t be what it is without amazing people – especially women – that inspire me.’
Coat, £249, Finerylondon.com Boots, £189, Finerylondon.com Dress, £89 Shoes, £79 Both Finery london.com
1 Top, £99 2 Earrings, £29 3 Top, £79 4 Bag, £149 5 Skirt, £89 All Finerylondon.com
Skirt, £279, Finery london.com