Look is calling time on negative news...
In a world of high-pressure, high-pace journalism where cruel clickbait
is king, it can be only too easy to fall into the ‘trolling’ trap – but here at Look we’re saying enough is enough. We will refuse to pander to the adage that ‘negativity sells’ – instead we hope to prove that kindness is queen.
We will turn our backs on those brands making a business out of low self-esteem – and yes, that includes headlines that proclaim: ‘Too fat! Too thin! Too everything in-between!’. Be it Twitter trolls or cruel comments that bait readers into reacting,
Look is on a mission and we’re asking for your help to spread the message too, using the #Benice hashtag. Like what you read? Tell us. Don’t like a headline? Call us out. We’re not preaching, instead we want to start a conversation and this is where we all have the power to vote with our cash and with our clicks.
For the saddest part here is that negativity sells, and as long as it does, so too will trolls – in all their guises – continue to roll out content that chips away at our self-worth.
Which is why Look is flexing the power of positivity and making this journalistic pledge to you: ✔ We will not use negative cover spins to boost sales ✔ We will continue to champion Your Body, Your Budget, Your Look – with all-inclusive body-positive stories that don’t leave you with an anxious aftertaste
✔ We will provide you with the escapism and ‘treat-time’ you truly deserve
✔ We will say YES to brands that make you feel good. Period. While we acknowledge there may be some bumps along the way, it’s high time we all stop trash talking other women and remind ourselves how a women’s worth should be measured in 2018. In a nutshell, let’s Be Nice™