red­head revo­lu­tion!

‘While this may be the year that red­heads fi­nally be­gin to get recog­ni­tion, there’s still a lot of work to be done,’ says Look Beauty Edi­tor Ly­dia Thomp­son…

Look (UK) - - LOVES -

‘Red­heads are still very much treated like the black sheep of the fam­ily in the beauty in­dus­try,’ says @gin­ger­mum­style. De­spite Amy Adams and Emma Stone mak­ing auburn tones a must-have, some big beauty brands are still not cater­ing for the colour.

In an age where all-in­clu­sive beauty has be­come the hottest buzz word, why are red­heads still an af­ter­thought?

An in­dus­try source tells Look: ‘The rea­son some beauty brands don’t for­mu­late colour ranges spe­cific to red­heads is be­cause they only make up two per cent of the world’s pop­u­la­tion, so it comes down to profit. Ba­si­cally, they just won’t sell as much as the others.’

While we recog­nise that two per cent is a small amount, it’s still rep­re­sen­ta­tive of 140 mil­lion peo­ple, who are, quite frankly, feel­ing for­got­ten.

Jes­sica Chas­tain told In Style: ‘As a child I didn’t like my hair as it made me feel dif­fer­ent, but as I grew older it be­came my badge of hon­our.’ Look’s Ly­dia adds: ‘I’ve rel­a­tives with en­vi­able auburn hair and I’m tired of hear­ing the same old ‘oh it’s com­ing soon’, when I ask why red­heads have been for­got­ten from a new hair colour care range or eye­brow line. Beauty brands should be giv­ing young girls the con­fi­dence to cel­e­brate their in­di­vid­u­al­ity, not sup­press­ing it by just leav­ing them out.’

Look In­flu­encer Lexxi Davis has also had enough: ‘It’s re­ally frus­trat­ing to see prod­ucts la­belled blonde or brunette – and that’s it. It’s like the beauty world is ig­nor­ing those of us born with a dif­fer­ent coloured hue. It’s bad enough not hav­ing a red­head emoji!’

So with 2018 seem­ing to be the year where we cel­e­brate in­di­vid­u­al­ity, we say, let’s fi­nally give red­heads the recog­ni­tion they de­serve, too.

Fa­mous red­heads in­clude Amy Adams (top left), Jes­sica Chas­tain (top right) and Emma Stone (cen­tre right) e s x x i . d a v i

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