‘While this may be the year that redheads finally begin to get recognition, there’s still a lot of work to be done,’ says Look Beauty Editor Lydia Thompson…
‘Redheads are still very much treated like the black sheep of the family in the beauty industry,’ says @gingermumstyle. Despite Amy Adams and Emma Stone making auburn tones a must-have, some big beauty brands are still not catering for the colour.
In an age where all-inclusive beauty has become the hottest buzz word, why are redheads still an afterthought?
An industry source tells Look: ‘The reason some beauty brands don’t formulate colour ranges specific to redheads is because they only make up two per cent of the world’s population, so it comes down to profit. Basically, they just won’t sell as much as the others.’
While we recognise that two per cent is a small amount, it’s still representative of 140 million people, who are, quite frankly, feeling forgotten.
Jessica Chastain told In Style: ‘As a child I didn’t like my hair as it made me feel different, but as I grew older it became my badge of honour.’ Look’s Lydia adds: ‘I’ve relatives with enviable auburn hair and I’m tired of hearing the same old ‘oh it’s coming soon’, when I ask why redheads have been forgotten from a new hair colour care range or eyebrow line. Beauty brands should be giving young girls the confidence to celebrate their individuality, not suppressing it by just leaving them out.’
Look Influencer Lexxi Davis has also had enough: ‘It’s really frustrating to see products labelled blonde or brunette – and that’s it. It’s like the beauty world is ignoring those of us born with a different coloured hue. It’s bad enough not having a redhead emoji!’
So with 2018 seeming to be the year where we celebrate individuality, we say, let’s finally give redheads the recognition they deserve, too.
Famous redheads include Amy Adams (top left), Jessica Chastain (top right) and Emma Stone (centre right) e s x x i . d a v i