It’s time to familiarise yourself with summer’s style buzzword
There’s a trend that’s been hiding in plain sight. A trend that you’ve likely seen already – perhaps even bought into – but now, after discovering this new way to shop it, it’s made it all the more covetable. Have you heard of ‘vichy’? No, we hadn’t either, until we began noticing it in the descriptions of basically everything we wanted to buy. Type the word into the search bar of Mango, Zara or any of your other favourite shops, and you’ll discover a secret section of everything from dreamy dresses and bold blazers to on-point accessories, all made in everyone’s favourite check: gingham. Turns out, in-the-know brands haven’t been calling their gingham items gingham at all: instead, vichy is the term of choice. A French noun, ‘vichy’ is the equivalent to ‘gingham’ in English, and is also the name of the town where the archetype print was born. Naturally, because everything sounds effortlessly chic in French, we’ve added the word to our vocabulary, casually dropping it into conversations whenever the opportunity presents itself. But mostly, we’re making full use of vichy as a search term, and buying anything that calls itself as such with urgency – starting with this selection.
1 top, £69 Norr at Topshop 2 dress, £12.99, Pull & Bear 3 dress, £35, Marks & Spencer 4 Blazer, £69.99, Mango 5 Bag, £175, Muun 5