se­cret codeword

It’s time to fa­mil­iarise your­self with sum­mer’s style buzz­word

Look (UK) - - FIRST LOOK -

There’s a trend that’s been hid­ing in plain sight. A trend that you’ve likely seen al­ready – per­haps even bought into – but now, af­ter dis­cov­er­ing this new way to shop it, it’s made it all the more cov­etable. Have you heard of ‘vichy’? No, we hadn’t ei­ther, un­til we be­gan notic­ing it in the de­scrip­tions of ba­si­cally every­thing we wanted to buy. Type the word into the search bar of Mango, Zara or any of your other favourite shops, and you’ll dis­cover a se­cret sec­tion of every­thing from dreamy dresses and bold blaz­ers to on-point ac­ces­sories, all made in ev­ery­one’s favourite check: ging­ham. Turns out, in-the-know brands haven’t been call­ing their ging­ham items ging­ham at all: in­stead, vichy is the term of choice. A French noun, ‘vichy’ is the equiv­a­lent to ‘ging­ham’ in English, and is also the name of the town where the archetype print was born. Nat­u­rally, be­cause every­thing sounds ef­fort­lessly chic in French, we’ve added the word to our vo­cab­u­lary, ca­su­ally drop­ping it into con­ver­sa­tions when­ever the op­por­tu­nity presents it­self. But mostly, we’re mak­ing full use of vichy as a search term, and buy­ing any­thing that calls it­self as such with ur­gency – start­ing with this se­lec­tion.

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1 top, £69 Norr at Top­shop 2 dress, £12.99, Pull & Bear 3 dress, £35, Marks & Spencer 4 Blazer, £69.99, Mango 5 Bag, £175, Muun 5

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