Eat Me app by ‘mumpreneur’

AN APP has been launched by a Leicestershire ‘mumpreneur’ to help local businesses and customers get together.

And despite launching during the coronavirus outbreak, the firm has proved a hit and already has offices in Loughborough and Leicester.

Kate Butcher was sat at home looking after her daughter who suffers with diabetes and was very restricted on where they could go to get essential shopping sorted.

Kate’s husband Ashley Butcher works in logistics and deliveries around Leicestershire and it was a combination of these two key factors which inspired Kate to think of the Eat Me Concept.

Having worked in retail herself for 15 years, her role was daily visiting small and independent shops, so she knew these stores would be desperate to keep selling their products but had no infrastructure to get items delivered to people’s homes.

Her idea was to develop a smartphone app which would offer retailers a free-to-use delivery service which could use the local vehicle fleets, and very quickly sourced the technology to enable this connection between independent retailers and the customers waiting at home.

During the pandemic, it has been a non-stop set of Zoom meetings for Kate, who has created the Eat Me brand and business all from her living room in Earl Shilton, with virtual meetings with the app developers, website creators and retailers to get all elements connected.

So, while juggling childcare, Kate has delivered an app that can this weekend also deliver to residents a meal, some milk, a bottle of wine, and even some fresh strawberries from local suppliers and retailers in Leicestershire.

And as part of its launch they delivered 50 free takeaways to NHS staff.