New award cel­e­brates the art of so­cial me­dia

Ex­press edi­tor Gareth Tid­man tells us why the pa­per is back­ing North East Cheshire Busi­ness awards


●● Your name? Gareth Tid­man. I am the edi­tor of the Mac­cles­field Ex­press and the Wilm­slow Ex­press.

I was de­lighted to be ap­pointed edi­tor of these two ti­tles last year as I be­gan my ca­reer on the Wilm­slow Ex­press 15 years ago be­fore mov­ing on to be­come the crime reporter on the Mac­cles­field Ex­press. I have worked on a num­ber of re­gional ti­tles across the north of Eng­land and have been edi­tor of four other Trin­ity Mir­ror ti­tles.

I ob­tained the Na­tional Coun­cil for the Train­ing of Jour­nal­ists’ Na­tional Cer­tifi­cate of Ed­u­ca­tion in 2001, five years af­ter grad­u­at­ing from Manch­ester Metropoli­tan Univer­sity. ●● Which award are you spon­sor­ing? The Ex­cel­lence in So­cial Me­dia award. ●● Why have you got in­volved with the busi­ness awards?

We have been in­volved as a spon­sor and me­dia part­ner with the busi­ness awards since they were launched in 2010. We re­alise how im­por­tant it is to recog­nise the thriv­ing busi­ness sec­tor we have here in North East Cheshire and the area’s fan­tas­tic spirit of in­no­va­tion and en­trepreneuri­al­ism. We are known across the UK for our dy­namic and suc­cess­ful busi­nesses which make our area such a great place to live and cre­ate op­por­tu­ni­ties for all. ●● Why did you choose to spon­sor that award?

Things are mov­ing at pace in the news in­dus­try and our dig­i­tal plat­forms are now as im­por­tant to us as our print ti­tles. So­cial me­dia gives us op­por­tuni- ties to en­gage with our com­mu­ni­ties in com­pletely new ways and to draw new au­di­ences around our prod­ucts.

So­cial me­dia will have a key role to play in mak­ing sure the Mac­cles­field Ex­press and Wilm­slow Ex­press as well as our web­sitescon­tinue to be suc­cess­ful in the fu­ture. ●● WHY is East Cheshire such a great place to do busi­ness? The drive, en­thu­si­asm and con­fi­dence shown by busi­ness lead­ers here are an ex­am­ple to other ar­eas. We have the ad­van­tage of the thriv­ing Manch­ester busi­ness hub on our doorstep and un­beat­able trans­port links, but it is the en­tre­pre­neur­ial spirit here that sets us apart. ●● WHAT is your best piece of busi­ness ad­vice?

Never for­get that your cus­tomers are the most im­por­tant peo­ple to any busi­ness. Look af­ter them, don’t take them for granted and make sure that you give them a good ser­vice and you may well end up be­ing around for 203 years like the Macc Ex­press.

● Gareth Tid­man at ast year’s busi­ness awards

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