New di­rec­tor for town fi­nance firm

Macclesfield Express - - BUSINESS SME BUSINESS TIPS - ALEX HIB­BERT

AFINANCE firm has ap­pointed a new di­rec­tor. Mac­cles­field’s Quin­tes­sen­tial Fi­nance Group has ap­pointed Tim Kirby as its new group sales di­rec­tor.

Quin­tes­sen­tial, based on Cot­tage Street, Mac­cles­field, com­prises of a num­ber of brands and busi­nesses and de­vel­ops tech­nol­ogy based prod­ucts and ser­vices which support con­sumer busi­nesses and web­sites.

Tim brings more than 12 years’ ex­pe­ri­ence within the fi­nan­cial sec­tor, be­ing a for­mer man­ag­ing of TML Fi­nan­cial So­lu­tions, Blair En­der­sby and Caud­well Com­mu­ni­ca­tions.

In his new role, Tim’s aim will be to broaden the group’s tech­nol­ogy and prod­uct of­fer­ing and help de­velop its place in new and emerg­ing mar­kets, to build on the company’s £25m rev­enue through 2015.

Tim said: “It’s an ex­cit­ing time to be join­ing Quin­tes­sen­tial, as we ex­plore, de­velop and es­tab­lish our tech­nol­ogy in new mar­kets. To­gether with the lead­er­ship team, we can make a huge im­pact on sales rev­enue across all chan­nels over the next year, es­tab­lish­ing our­selves as ‘best in class’ across our cho­sen mar­kets.”

Quin­tes­sen­tial Fi­nance Group is one of the UK’s fastest-grow­ing fi­nan­cial ser­vices tech­nol­ogy provider and one of the UK’s largest in­de­pen­dent fi­nan­cial tech­nol­ogy groups.

The company was named as the top tech­nol­ogy business in the north­west in the Sun­day Times Tech Track 100 in 2013.

Greg Cox, co-founder and chief ex­ec­u­tive at Quin­tes­sen­tial, said: “Tim’s wealth of knowl­edge and im­pres­sive track record of de­liv­er­ing fast growth, whilst main­tain­ing op­er­a­tional con­trol, made him the ideal can­di­date to lead us through a time of ma­jor growth across emerg­ing mar­kets in four coun­tries.

“Hav­ing set the pace within lead­er­ship teams with roles such as his se­nior role at Caud­well Com­mu­ni­ca­tions, where Tim re­struc­tured the business ahead of a suc­cess­ful dis­posal to Pipex, the fit with Quin­tes­sen­tial’s growth strat­egy made per­fect sense.

“We have de­vel­oped tech­nol­ogy that al­lows us the flex­i­bil­ity to set up and cus­tomise spe­cific cam­paigns for lenders, in­sur­ers and providers far quicker than any­one else, which means there is huge po­ten­tial for us to grow be­cause of the unique strengths of our of­fer­ing. We’re con­fi­dent that Tim will play an in­stru­men­tal part in help­ing us go from strength to strength.” AFTER a pe­riod of aus­ter­ity where many SMEs have been happy sim­ply to stay in business, many are now tak­ing the op­por­tu­nity to ac­tively grow. This has been sup­ported by mea­sures in­tro­duced by the gov­ern­ment, in­clud­ing en­hanced tax re­liefs for in­no­va­tion and the new growth vouch­ers in­tro­duced to pro­vide grants for small busi­nesses to ob­tain pro­fes­sional ad­vice. The em­pha­sis is on strat­egy.

This week, Re­becca Dur­rant, tax part­ner at Crowe Clark White­hill, gives her tips on strate­gic plan­ning for SMEs. ●● Plan

All busi­nesses at what­ever stage in their growth need a plan, con­sider where your business is now, where you want to be and most im­por­tantly how you plan to reach your goals.

This should in­clude mar­ket­ing strate­gies, fi­nan­cial support and mak­ing sure you have the right peo­ple within your or­gan­i­sa­tion work­ing to­wards the same aim. ●● Mar­ket­ing

Make sure peo­ple can iden­tify you or your prod­uct. In the ser­vice in­dus­try par­tic­u­larly, peo­ple buy peo­ple so it is im­por­tant to present the face be­hind the brand and get to know your mar­ket. ●● Fi­nan­cial support

Hav­ing a well thoughtout business plan can help you raise fi­nance with banks, how­ever if th­ese doors are re­main­ing firmly closed you should con­sider other op­tions.

There are al­ter­na­tive fun­ders in the mar­ket now and some tax ad­van­taged schemes such as En­ter­prise In­vest­ment Scheme (EIS) and Seed EIS which can at­tract business an­gel in­vest­ment.

This pro­vides both fi­nan­cial support and ex­per­tise which can be cru­cial par­tic­u­larly in the early stages of business.

●● Mac­cles­field-based Quin­tes­sen­tial Fi­nance Group has ap­pointed Tim Kirby

●● Re­becca Dur­rant

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