Macclesfield Express - - BUSINESS SME BUSINESS -

COM­MU­NI­CA­TION, in all its forms – voice, email, in­tranet, mo­bile, IM, con­fer­enc­ing and more – plays a vi­tal role in ev­ery or­gan­i­sa­tion.

So im­prov­ing the way that your busi­ness com­mu­ni­cates in­ter­nally, with cus­tomers and with sup­pli­ers, can de­liver a com­pet­i­tive edge.

Thanks to the cloud, there are many new com­mu­ni­ca­tion and col­lab­o­ra­tion tools which are easy to use, easy to im­ple­ment and ex­tremely cost-ef­fec­tive.

But what is the cloud? Is mo­bile work­ing rel­e­vant to your busi­ness? And how can you build a clear pic­ture of how new tech­nolo­gies should be adopted, in­te­grated and used to the best of their po­ten­tial?

This week Adam Cath­cart, from Lap­dog for Busi­ness, gives his ad­vice on us­ing tech­nol­ogy for smarter work­ing. ●● Shift from ‘on premise’ to ‘off premise’ and reap the benefits.

In prac­ti­cal terms, us­ing cloud-based servers re­moves the need for ex­pen­sive racks of server space on your premises, and means that all of your busi­ness­crit­i­cal in­for­ma­tion is avail­able to all des­ig­nated users on au­tho­rised de­vices, while re­main­ing fully se­cure and ‘al­wayson’.

It’s also worth bear­ing in mind that most cloud-based ser­vices are paid for on a per user, per month ba­sis too, help­ing to min­imise cap­i­tal out­lay and pre­serv­ing your work­ing cap­i­tal. ●● Equip your team with the right tools

Choos­ing the same smart­phone for all mem­bers of your team, or equip­ping ev­ery­one with a tablet, re­ally makes no sense.

Un­der­stand which mo­bil­ity de­vice best ful­fils the in­di­vid­ual team or em­ployee’s needs.

● Adam Cath­cart, from ap­dog for Busi­ness

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