VIDEO is now becoming an integral part of professional services content marketing, with buyers and prospects increasingly expecting to see products and services explained in video format.
With video content forecast to grow to 72 per cent of all mobile data traffic by 2019 (Cisco Jan 2015), how do you ensure you are maximising the quality and return on investment of your video content and how can you use video to support your business development?
This week Sean Randles, director at WebVM, gives his advice on implementing video marketing in your business. ●● Create a YouTube channel strategy for your company
A fully optimised YouTube channel is quickly becoming as important a destination site for your business as your website.
As the second largest search engine, YouTube is increasingly being used by professional services buyers.
It can provide product and service information such as ‘how to’ videos, explainer animations with voice-over, product visualizations, and ‘thought leadership’ videos such as recorded webinars and online tutorials. ●● Visualise your main products through short form animations with voice-over descriptions
A product that is complex or has multiple features and benefits that are not immediately apparent can be significantly enhanced through a product visualisation in video form.
This is typically a short, fast-moving animated video with optional voice-over and music which explains the key product proposition in a clear and succinct way.
●● Sean Randles, director at WebVM