‘Area has some great companies old and new’
THE North East Cheshire Business Awards celebrates the area’s high fliers in a number of categories.
This year there are 10 categories and entries are welcome from all businesses.
The categories are: Business of the year with a turnover over £5m; business of the year with a turnover between £1m and £5m; excellence in customer service award; start-up business of the year; best company to work for; innovation and design award; best use of social media; best design/creative award; team of the year; and small business of the year.
The awards are open for entries and the closing date is September 30.
Entry is free and available at necbawards.co.uk ●● EACH week we are featuring a sponsor from this year’s awards. This week we have Adrian Bennett, business manager at Thorneycroft Solicitors.
He has been with the firm for 15 years and holds qualifications in insurance as his role involves dealing mainly with insurance companies.
He has been on the panel of judges for the North East Cheshire Business Awards, previously called the Macclesfield and Wilmslow Business Awards, from the start.
He has also judged awards in the insurance and legal sectors.
Which award are you sponsoring?: Thorneycroft Solicitors are sponsoring the Excellence in Customer Service Award.
Why have you got involved with the business awards?: Simply to recognise and celebrate business excellence in North East Cheshire.
Why did you choose to sponsor that particular award?: Excellence in Customer Service is an ideal award for us to sponsor as everything we do is based on client care and customer service.
Why is East Cheshire such a great place to do business?: North East Cheshire is a vibrant area for business with lots of great companies both old and new.
Easy access to the motorway network, major railway stations and Manchester Airport all contribute to the dynamism of the area.
What is your best piece of business advice?: The best piece of business advice ever bestowed on me is, “Great service keeps business!”
Anything else you would like to add?: I would encourage all businesses in North East Cheshire to consider entering the awards or at the very least try to attend the fabulous Gala Awards Dinner at The Mere Golf Resort and Spa. HAVE you ever wondered what your customers are saying about you?
In a competitive marketplace where social media has given the customer voice centre stage, it’s critical to know exactly what your customers think.
The NPS – Net Promoter Score – method of capturing feedback through customer satisfaction surveys has grown substantially in prominence.
If you’re new to or unaware of the NPS model, Emma Greenfield, senior account manager for 1-2-1 Customer Insight, gives her tips on the benefits of using this system. ●● 1. Talk to people
Email surveys have their place, especially for large scale ‘yes/no’ feedback.
However, if you pick up the phone and talk to someone rather than sending a generic email you will get a much higher survey completion rate. It also enables you to probe for clarification if necessary. ●● 2. Ask for recommendations
If you are talking to customers who love your product, ask them to review your service! Great reviews are one of the key elements of generating new customers, and it really helps your website SEO. ●● 3. Be quick to respond
It is essential to ensure that you have a sound follow-up process in place to respond to your customers’ feedback, especially those who gave particularly poor scoring feedback. ●● 4. Unbiased, independent research
You can complete your own satisfaction surveys in-house, utilising your own staff to survey your customers.
However, this runs a risk of subconscious bias or manipulation of survey scores and comments.
Outsourcing customer satisfaction surveys gives you access to totally impartial and honest feedback.
To read these tips in full, please visit www. SMEClubManchester. com.
●● Adrian Bennett is business manager at Thorneycroft Solicitors
●● Adlington Manor’s open day had a 1950’s theme
●● Emma Greenfield