£800m tourism boost

Macclesfield Express - - FRONT PAGE -

COUN­CIL of­fi­cers reckon tourism has brought £800m to Cheshire East’s econ­omy.

Us­ing data from tourist in­for­ma­tion cen­tres, visi­tor at­trac­tions and events, ac­com­mo­da­tion and oc­cu­pancy rates, an­a­lysts have been able to es­ti­mate the num­ber of visi­tors, visi­tor days, em­ploy­ment sup­ported by tourism and rev­enue gen­er­ated.

The fig­ures were an­nounced at the Mar­ket­ing Cheshire Visi­tor Econ­omy Con­fer­ence.

Coun­cil leader Michael Jones said: “The suc­cess of our visi­tor econ­omy is great for the bor­ough, great for jobs and great for lo­cal busi­nesses.

“The coun­cil is do­ing all it can to sup­port this suc­cess­ful in­dus­try and to pro­mote Cheshire East as a des­ti­na­tion for leisure and busi­ness tourism.”

The num­ber of peo­ple em­ployed in tourism in the bor­ough grew by 3.7 per cent in 2014 to 10,900, which means that the in­dus­try has boosted its work­force by 26 per cent since 2009.

The to­tal num­ber of visi­tors in­creased 5.2 per cent to 14.62 mil­lion last year.

Cheshire East has also seen an in­flux in visi­tors to ar­ti­san mar­kets, which is re­flected in an 8.5 per cent in­crease in shop­ping ex­pen­di­ture since 2013.

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