£800m tourism boost
COUNCIL officers reckon tourism has brought £800m to Cheshire East’s economy.
Using data from tourist information centres, visitor attractions and events, accommodation and occupancy rates, analysts have been able to estimate the number of visitors, visitor days, employment supported by tourism and revenue generated.
The figures were announced at the Marketing Cheshire Visitor Economy Conference.
Council leader Michael Jones said: “The success of our visitor economy is great for the borough, great for jobs and great for local businesses.
“The council is doing all it can to support this successful industry and to promote Cheshire East as a destination for leisure and business tourism.”
The number of people employed in tourism in the borough grew by 3.7 per cent in 2014 to 10,900, which means that the industry has boosted its workforce by 26 per cent since 2009.
The total number of visitors increased 5.2 per cent to 14.62 million last year.
Cheshire East has also seen an influx in visitors to artisan markets, which is reflected in an 8.5 per cent increase in shopping expenditure since 2013.