‘Awards are a great chance to get in spotlight’

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

THE North East Cheshire Busi­ness Awards celebrate the area’s high fliers in a num­ber of cat­e­gories.

This year there are 10 cat­e­gories and en­tries are welcome from all busi­nesses.

The cat­e­gories are: Busi­ness of the year with a turnover over £5m; busi­ness of the year with a turnover be­tween £1m and £5m; ex­cel­lence in cus­tomer ser­vice award; start-up busi­ness of the year; best com­pany to work for; in­no­va­tion and de­sign award; best use of so­cial media; best de­sign/ cre­ative award; team of the year; and small busi­ness of the year.

The awards are open for en­tries and the clos­ing date is Septem­ber 30.

En­try is free and avail­able at necbawards.co.uk ●● EACH week we are fea­tur­ing a spon­sor from this year’s awards.

This week we have Ali­son Smart, print di­rec­tor at print­ing firm RA Smart. She has been with the com­pany for 10 years and looks af­ter the com­pany’s dig­i­tal print depart­ment, cov­er­ing a range of cus­tomers from fash­ion, in­te­rior de­sign and house­hold tex­tiles.

Which award are you spon­sor­ing? In­no­va­tion and de­sign.

Why have you got in­volved with the busi­ness awards? I have been in­volved in the busi­ness awards from the first launch and it has been a great ex­pe­ri­ence work­ing with the team and watch­ing the event grow.

They are a great op­por­tu­nity to learn about and get to know lo­cal busi­nesses.

Get­ting the right ex­po­sure for your busi­ness is of­ten hard and very im­por­tant. The busi­ness awards are a great tool and op­por­tu­nity for your busi­ness to come into the spotlight and gen­er­ate new and ex­cit­ing op­por­tu­ni­ties.

Why did you choose to spon­sor that par­tic­u­lar award? RA Smart are al­ways ex­cited to be in­volved in the lo­cals awards – our busi­ness is heav­ily in­volved in both in­no­va­tion and de­sign we are con­stantly look­ing for new chal­lenges.

RA Smart are the UK’s lead­ing dig­i­tal and screen printer we are con­stantly de­vel­op­ing test­ing and launch­ing new prod­ucts and ma­chin­ery.

Why is East Cheshire such a great place to do busi­ness? In my opin­ion East Cheshire has great mix of busi­nesses, both well es­tab­lished and new seedlings that will cer­tainly have the op­por­tu­nity grow into suc­cess­ful busi­nesses.

What is your best piece of busi­ness ad­vice? Look af­ter your cus­tomers and sup­pli­ers, and con­tinue to evolve and learn from past ex­pe­ri­ences.

Us­ing the wide range of so­cial media is a pop­u­lar and suc­cess­ful route to pro­mote your busi­ness and dis­cover new clients.

Any­thing else you would like to add? The awards gala black tie din­ner is al­ways a fan­tas­tic event, ex­cit­ing for the en­trants and a great way to net­work.

●● Ali­son Smart, head of dig­i­tal print at RA Smart

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