Town’s go-get­ting spirit sets us apart

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

THE North East Cheshire Busi­ness Awards celebrate the area’s high fliers in a num­ber of cat­e­gories.

This year there are 10 cat­e­gories and en­tries are welcome from all busi­nesses. The cat­e­gories are: Busi­ness of the year with a turnover over £5m; busi­ness of the year with a turnover be­tween £1m and £5m; ex­cel­lence in cus­tomer ser­vice award; start-up busi­ness of the year; best com­pany to work for; in­no­va­tion and de­sign award; best use of so­cial media; best de­sign/ cre­ative award; team of the year; and small busi­ness of the year.

The awards are open for en­tries and the clos­ing date is Septem­ber 30.

En­try is free and avail­able at necbawards.co.uk

Each week we are fea­tur­ing a spon­sor from this year’s awards.

This week, Mac­cles­field Ex­press editor Gareth Tid­man is talk­ing about his role and the award we are spon­sor­ing this year.

Gareth was de­lighted to be ap­pointed editor of the pa­per, as he worked as the crime re­porter on the Mac­cles­field Ex­press 15 years ago. He was thrilled when the pa­per was named the Best Weekly News­pa­per in the UK at the So­ci­ety of Ed­i­tors’ Re­gional Press Awards ear­lier this year.

He has worked on a num­ber of re­gional ti­tles across the north of Eng­land and has been editor of four other Trin­ity Mir­ror ti­tles. He ob­tained the Na­tional Coun­cil for the Train­ing of Jour­nal­ists’ Na­tional Cer­tifi­cate of Ed­u­ca­tion in 2001, five years af­ter grad­u­at­ing from Manch­ester Metropoli­tan Univer­sity.

Which award are you spon­sor­ing? The Ex­cel­lence in So­cial Media award.

Why have you got in­volved with the busi­ness awards? We have been in­volved as a spon­sor and media part­ner with the busi­ness awards since they were launched in 2010.

We re­alise how im­por­tant it is to recog­nise the thriv­ing busi­ness sec­tor we have here in North East Cheshire and the area’s fan­tas­tic spirit of in­no­va­tion and en­trepreneuri­al­ism. We are known across the UK for our dy­namic and suc­cess­ful busi­nesses which make our area such a great place to live and cre­ate op­por­tu­ni­ties for all.

Why did you choose to spon­sor that award? Things are mov­ing at pace in the news in­dus­try and our dig­i­tal plat­forms are now as im­por­tant to us as our print ti­tles.

So­cial media gives us op­por­tu­ni­ties to en­gage with our com­mu­ni­ties in com­pletely new ways and to draw new au­di­ences around our prod­ucts.

So­cial media has been a key driver in the tremen­dous growth of our web­site over the last 12 months and will have a key role to play in mak­ing sure the Mac­cles­field Ex­press, as well as our web­sites, con­tinue to be suc­cess­ful in the fu­ture.

Why is East Cheshire such a great place to do busi­ness? The drive, en­thu­si­asm and con­fi­dence shown by busi­ness lead­ers here is an ex­am­ple to other ar­eas. We have the ad­van­tage of the thriv­ing Manch­ester busi­ness hub on our doorstep and un­beat­able trans­port links, but it is the en­tre­pre­neur­ial spirit here that sets us apart.

What is your best piece of busi­ness ad­vice? Never for­get that your cus­tomers are the most im­por­tant peo­ple to any busi­ness. Look af­ter them, don’t take them for granted and make sure that you give them a good ser­vice and you may well end up be­ing around for 204 years like the Macc Ex­press.

●● Gareth Tid­man, editor of the Mac­cles­field Ex­press

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