Put town on map

Macclesfield Express - - DESTINATION POSTERS -

AN ARTIST has de­scribed Mac­cles­field as the home of ‘beer, sex, chips and gravy’ in a tongue in cheek poster cam­paign for the North West.

Eric Jack­son has cre­ated posters of dif­fer­ent towns and cities in the re­gion inspired by tra­di­tional sea­side ad­ver­tise­ments for tourists.

But the hu­mor­ous posters have a twist as they poke fun at the places they de­pict, with the Mac­cles­field poster pro­claim­ing: ‘Stay in peak con­di­tion! With beer and sex and chips and gravy’.

The poster also shows the mill, canal and a woman wear­ing walk­ing boots and drink­ing a pint.

Another poster for ‘Cheshire’ shows a power cou­ple, sports car and the Lovell Te­le­scope at Jo­drell Bank with the slo­gan ‘The search for in­tel­li­gent life goes on in ...’

Eric, 58, said: “They are meant to be a bit cheeky with­out be­ing of­fen­sive, to high­light the idio­syn­cra­sies and quirk­i­ness of a place.

“For ex­am­ple, the head­line on the Chorl­ton poster, which shows a yoga woman with a teapot on her head, is: ‘Be dif­fer­ent – just like ev­ery­one else in Chorl­ton.’

“The peo­ple of Chorl­ton will get that joke and hope­fully laugh at it.”

The 12 posters are rem­i­nis­cent of clas­sic posters used to ad­ver­tise towns such as More­cambe and Black­pool.

Eric, a dad-of-two from Stock­port, added: “I love that bold, stylised look of the old posters from the 1940s and 50s.

“How­ever, mine are not quite so rev­er­en­tial – they’d just be like ad­ver­tise­ments if that were the case. No, these are a lot edgier, but with the same vis­ual el­e­ments.”

The posters are now on dis­play in res­tau­rant Fazenda, in the Spin­ning­fields dis­trict of Manch­ester

Eric, who lives in Cale Green and is also a jour­nal­ist, plans to sell copies at mar­kets, bars, cof­fee shops and, even­tu­ally, his own web­site.

He took up paint­ing af­ter an op­er­a­tion on his feet meant he couldn’t walk for four months.

“It’s some­thing I’ve al­ways wanted to do,” he said. “This way it means I pro­duce the goods, mar­ket the goods and sell the goods – a one-man in­dus­try from start to fin­ish.”

To buy one, email state­men­tart­works@ gmail. com

●● Eric’s posters poke fun at places across the North West in­clud­ing Mac­cles­field, Cheshire and Manch­ester

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