It is time to celebrate our un­sung he­roes

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

THE North East Cheshire Busi­ness Awards celebrate the area’s high fliers in a num­ber of cat­e­gories.

This year there are 10 cat­e­gories and en­tries are welcome from all busi­nesses. The cat­e­gories are: Busi­ness of the year with a turnover over £5m; busi­ness of the year with a turnover be­tween £1m and £5m; ex­cel­lence in cus­tomer ser­vice award; start-up busi­ness of the year; best com­pany to work for; in­no­va­tion and de­sign award; best use of so­cial media; best de­sign/ cre­ative award; team of the year; and small busi­ness of the year.

The awards are open for en­tries and the clos­ing date is Septem­ber 30.

En­try is free and avail­able at ●● Each week we are fea­tur­ing a spon­sor from this year’s awards.

This week we talk to Ed Wil­liams, founder and MD of Wil­liams and Crosby De­sign and Mar­ket­ing.

Ed started Wil­liams and Crosby aged 23 in 1986, straight from univer­sity, af­ter re­ceiv­ing a pri­vate com­mis­sion while com­plet­ing his de­gree in de­sign and mar­ket­ing. Next year Wil­liams and Crosby will have been es­tab­lished for 30 years.

He has a BA Hons de­gree in de­sign and mar­ket­ing, has won a num­ber of in­dus­try awards and has nearly 30 years ex­pe­ri­ence in the in­dus­try.

He also works with dy­namic start-up, SME, Na­tional and multi­na­tional or­gan­i­sa­tions at board level.

Which award are you spon­sor­ing?

Best de­sign and cre­ative.

Why have you got in­volved with the busi­ness awards?

We be­lieve there are many, many great busi­ness in North East Cheshire. Many are un­sung he­roes of their sec­tor and it would be great to see them all cel­e­brat­ing the fact and pitch­ing to­gether to raise the aware­ness both lo­cally and fur­ther afield.

Why did you choose to spon­sor that par­tic­u­lar award?

We pas­sion­ately be­lieve cre­ative de­sign is crit­i­cal to busi­nesses wish­ing to suc­ceed in es­tab­lish­ing a brand and com­pet­i­tive ad­van­tage. As they say, when all things are equal – prod­uct, price, func­tion – the one thing that will make a dif­fer­ence is de­sign.

Why is East Cheshire such a great place to do busi­ness?

I’m orig­i­nally from the Mid­lands and when I first moved this way to set up my busi­ness I was struck by the busi­ness vi­brance of East Cheshire and the busi­ness peo­ple who have cho­sen to live in the area, as op­posed to Manch­ester city cen­tre and Lon­don.

What is your best piece of busi­ness ad­vice?

Stay pas­sion­ate, be pre­pared to take a risks, to work harder than oth­ers, be true to your­self and the rea­sons you started your busi­ness and en­joy the jour­ney.

Any­thing else you would like to add?

Re­mem­ber your team and your in­stinct are your great­est as­sets – take note of both.

●● Ed Wil­liams of Wil­liams and Crosby, in Mac­cles­field

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