Take time to make the right impression
A NEW survey carried out by Reeds Rains estate agents has found that in Britain, 47 per cent of people take between just one and five minutes to form an impression of a property – while others take less than 30 seconds – according to an online survey last month.
The study of 244 people looked at the ways in which potential buyers judge a person’s house upon first entry, finding they found cleanliness, smell and fresh flowers are crucial in forming a good impression.
The study also revealed that how modern and bright the kitchen is, tidiness and the state of decorations (paintwork and wallpaper) are also evident in the minds of peo- ple judging a home.
Steven Cooke is the regional operations manager for Reeds Rains.
He said: “The study provides a useful insight into what people process when they step inside a home and the important aspects people make note of, whether consciously or not.
“The majority of people form their impression very quickly, which is why getting this right early on will set the tone for the rest of a viewing.
“Underlying all the responses is that it is important to create a ‘welcome in’ feeling when people step into your property.
“Fresh flowers came top of the list with 39 per cent of people saying that this is the biggest contributor to a positive reception, followed by the smell of baked bread at 15 per cent.
“People feel welcome when they experience something that they assume would come from a clean house.
“A property which has been well aired will help to freshen it up.
“Artificial aromas can be overpowering and in the survey people said that it implies sellers are trying to hide something sinister such as damp.
“To make a property feel like a home, people need to feel comfortable when viewing it.
“The majority are looking for a ‘lived in’ feeling that they can relate to, and a layout that resembles how they would arrange their own home to relax, entertain and spend time with family.”
To find out how the Reeds Rains team can help you buy or sell your property, visit www. reedsrains.co.uk to find your local branch.
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