Furnish buyers with the right impression
IT’S no secret to sellers that furnished homes often sell faster and for a higher price than empty properties.
Furnished homes are more inviting and remove buyer guesswork on how the property could be furnished to suit their lifestyle, but the costs involved in buying furniture for an entire home may eat into a sale’s proceeds.
Home staging works to provide the buyer appeal benefits of a furnished home without the costs and logistics involved, helping estate agents, homeowners and developers of new-build properties attract the best buyers.
The concept is simple; use rental furniture and interior design tailored to each specific property, its target audience and its location to convince buyers of the property’s potential as a home.
It’s as effective as it is straightforward – an investment of between 0.2 and two per cent of sale value can significantly increase the final sale amount, with staged properties typically achieving 98 to 99 per cent of the asking price.
The market in Manchester has experienced a year of solid growth following six years of stagnation. With both individuals and businesses capitalising on this new growth by selling, home staging has received a surge in popularity for property of all types as a way of getting ahead of the competition, and its use is proving to be very effective.
David Phillips is one of the UK’s largest providers of home staging services, and in 2014 alone helped to sell £350m of property at or above the asking price – with sale values ranging from £100,000 to over £15m.
It has a dedicated team in Manchester with a deep understanding of the Manchester property market and the best way to attract local buyers.
Director of rental at David Phillips, Nicky Bloom said: “The David Phillips service framework is based on nearly 20 years’ industry experience. We keep everything in-house, from stock and product management, to logistics and delivery. This allows us to offer an industryleading product with the shortest lead times. Our talented team of dedicated, in-house designers work closely with each of our clients to ensure we provide every customer with a service that matches their property and their expectations.”
Whether you are selling your own property or work for an estate agency with a number of unfurnished properties in your portfolio, home staging could give you the much-needed edge over the competition and help you to attract the best buyers. Go to www. davidphillips.com.
●● Home staging by David Phillips