Fur­nish buy­ers with the right im­pres­sion

Macclesfield Express - - HOMES -

IT’S no se­cret to sellers that fur­nished homes of­ten sell faster and for a higher price than empty prop­er­ties.

Fur­nished homes are more invit­ing and re­move buyer guess­work on how the prop­erty could be fur­nished to suit their lifestyle, but the costs in­volved in buy­ing fur­ni­ture for an en­tire home may eat into a sale’s pro­ceeds.

Home stag­ing works to pro­vide the buyer ap­peal ben­e­fits of a fur­nished home with­out the costs and lo­gis­tics in­volved, help­ing es­tate agents, home­own­ers and de­vel­op­ers of new-build prop­er­ties at­tract the best buy­ers.

The con­cept is sim­ple; use rental fur­ni­ture and in­te­rior de­sign tai­lored to each spe­cific prop­erty, its tar­get au­di­ence and its lo­ca­tion to con­vince buy­ers of the prop­erty’s po­ten­tial as a home.

It’s as ef­fec­tive as it is straight­for­ward – an in­vest­ment of be­tween 0.2 and two per cent of sale value can sig­nif­i­cantly in­crease the fi­nal sale amount, with staged prop­er­ties typ­i­cally achiev­ing 98 to 99 per cent of the ask­ing price.

The mar­ket in Manch­ester has ex­pe­ri­enced a year of solid growth fol­low­ing six years of stag­na­tion. With both in­di­vid­u­als and busi­nesses cap­i­tal­is­ing on this new growth by selling, home stag­ing has re­ceived a surge in pop­u­lar­ity for prop­erty of all types as a way of get­ting ahead of the com­pe­ti­tion, and its use is prov­ing to be very ef­fec­tive.

David Phillips is one of the UK’s largest providers of home stag­ing ser­vices, and in 2014 alone helped to sell £350m of prop­erty at or above the ask­ing price – with sale val­ues rang­ing from £100,000 to over £15m.

It has a ded­i­cated team in Manch­ester with a deep un­der­stand­ing of the Manch­ester prop­erty mar­ket and the best way to at­tract lo­cal buy­ers.

Di­rec­tor of rental at David Phillips, Nicky Bloom said: “The David Phillips ser­vice frame­work is based on nearly 20 years’ in­dus­try ex­pe­ri­ence. We keep ev­ery­thing in-house, from stock and prod­uct man­age­ment, to lo­gis­tics and de­liv­ery. This al­lows us to of­fer an in­dus­trylead­ing prod­uct with the short­est lead times. Our tal­ented team of ded­i­cated, in-house de­sign­ers work closely with each of our clients to en­sure we pro­vide ev­ery cus­tomer with a ser­vice that matches their prop­erty and their ex­pec­ta­tions.”

Whether you are selling your own prop­erty or work for an es­tate agency with a num­ber of un­fur­nished prop­er­ties in your port­fo­lio, home stag­ing could give you the much-needed edge over the com­pe­ti­tion and help you to at­tract the best buy­ers. Go to www. david­phillips.com.

●● Home stag­ing by David Phillips

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