‘Experience lab’ puts Sigma in the know
A FIRM which provides IT focus groups. services to companies is Hilary Stephenson, celebrating expansion managing director, said: plans after a significant “We’ve centred our investment. business on providing
Digital agency Sigma, some of the best user on Newton Street in experience services Macclesfield, is growing possible, using dedicated more quickly than facilities and working with planned after signing up a real users, rather than just host of new clients and . online tools. with a turnover predicted “The investment into to go from £3.5million in our new lab has been in 2014 to £4m in 2015. our growth plans for a
It comes after the firm long time and in the three invested £50,000 into a months we’ve been using new ‘user experience’ lab it, we’ve noticed a to carry out its work significant difference in analysing how well the work we’re doing and companies’ websites and much deeper insights into other digital services work our clients’ businesses.” for their customers. Sigma’s clients include
This includes user Citizens Advice, Sport research, interviews and England and AstraZeneca.