‘Ex­pe­ri­ence lab’ puts Sigma in the know

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

A FIRM which pro­vides IT fo­cus groups. ser­vices to com­pa­nies is Hi­lary Stephen­son, cel­e­brat­ing ex­pan­sion man­ag­ing di­rec­tor, said: plans af­ter a sig­nif­i­cant “We’ve cen­tred our in­vest­ment. busi­ness on pro­vid­ing

Dig­i­tal agency Sigma, some of the best user on New­ton Street in ex­pe­ri­ence ser­vices Mac­cles­field, is grow­ing pos­si­ble, us­ing ded­i­cated more quickly than fa­cil­i­ties and work­ing with planned af­ter sign­ing up a real users, rather than just host of new clients and . online tools. with a turnover pre­dicted “The in­vest­ment into to go from £3.5mil­lion in our new lab has been in 2014 to £4m in 2015. our growth plans for a

It comes af­ter the firm long time and in the three in­vested £50,000 into a months we’ve been us­ing new ‘user ex­pe­ri­ence’ lab it, we’ve no­ticed a to carry out its work sig­nif­i­cant dif­fer­ence in analysing how well the work we’re do­ing and com­pa­nies’ web­sites and much deeper in­sights into other dig­i­tal ser­vices work our clients’ busi­nesses.” for their cus­tomers. Sigma’s clients in­clude

This in­cludes user Cit­i­zens Ad­vice, Sport re­search, in­ter­views and Eng­land and As­traZeneca.

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