Dairy farmer Mike wins award for milk cam­paign

Macclesfield Express - - BUSINESS -

A PAS­SION­ATE farmer who was at the fore­front of the cam­paign to de­mand higher prices for milk has been recog­nised for his com­mit­ment to the cause.

Mike Gor­ton, who is the Na­tional Farm­ers Union (NFU) North West Dairy Board chair­man and runs Hare­bar­row Farm in Over Alder­ley, was fea­tured in the Mac­cles­field Ex­press and also ap­peared on a num­ber of news chan­nels dur­ing the con­tin­u­ing dairy cri­sis.

He has been awarded the Char­tered In­sti­tute of Pub­lic Re­la­tions (CIPR) Com­mu­ni­ca­tor of the Year award.

Mike was nom­i­nated by NFU Com­mu­ni­ca­tions ad­viser Carl Hud­sp­ith.

He said: “Whether in print for­mat, over the ra­dio air­waves or down the lens of a tele­vi­sion cam­era, Mike has the abil­ity to in­form, ed­u­cate and gain sup­port from his au­di­ence.

“How­ever, it’s not the sheer amount of me­dia work, or the high pro­file na­ture of them, which has set Mike apart from his peers.

“Mike took re­spon­si­bil­ity and bat­tled on be­half of the whole dairy in­dus­try at a time when his busi­ness was, and still is, un­der im­mense pres­sure.

“He is a First Milk Co-op­er­a­tive mem­ber and has had the price he re­ceives for his milk cut dra­mat­i­cally.

“Ex­e­cut­ing a suc­cess­ful me­dia cam­paign for his in­dus­try whilst un­der the real threat of los­ing his busi­ness, I feel, sets him apart from the crowd this year and I’m pleased my pro­fes­sional in­dus­try body, the CIPR, agree.”

Fol­low­ing the event, Mike said: “In grate­fully ac­cept­ing this award, I do so on be­half of all the NFU mem­bers, of­fice hold­ers and staff who have worked un­stint­ingly on the Dairy Cri­sis cam­paign.

“This ac­co­lade serves to il­lus­trate the far reach­ing im­pact that an NFU cam­paign can de­liver.”

Mike was pre­sented with his prize at the CIPR North West PRide Awards, held at the Mid­land Ho­tel in Manch­ester.

The PRide Awards are a cel­e­bra­tion of ex­cep­tional tal­ent and a re­flec­tion of pub­lic re­la­tions best prac­tice. Only the high­est cal­i­bre of ex­perts drawn from the very top of their fields, are se­lected to judge the awards.

Mark Waugh

●● Mike Gor­ton with North West CIPR chair­man Abi Ow­ers (left) and MC Nina Warhurst

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