Macclesfield Express - - MACCLESFIELD PEOPLE -

●● DR. Ju­lia Hud­dart, GP with Ken­more Med­i­cal Cen­tre, Wilm­slow, and NHS East­ern Cheshire Clin­i­cal Com­mis­sion­ing Group (CCG) clin­i­cal lead for ur­gent care DID you know that more than 3,300 peo­ple who vis­ited A&E at Mac­cles­field District Gen­eral Hos­pi­tal be­tween Novem­ber 2014 and Fe­bru­ary 2015 needed no treat­ment at all apart from in­for­ma­tion and ad­vice?

Many of those peo­ple had com­mon ail­ments like coughs and colds, which they could have treated them­selves or asked their phar­ma­cist about.

And it would have cost the lo­cal NHS around £50,000 less if those peo­ple had stayed away from A&E last win­ter – money that could have paid the salaries of two newly-qual­i­fied nurses.

That’s why the CCG, which plans and buys health­care for East­ern Cheshire’s 204,000 res­i­dents, is run­ning its ‘Choose Well’ cam­paign which gives res­i­dents the in­for­ma­tion they need to choose the right ser­vice at the right time so they get bet­ter quickly and help ease the strain on hard-pressed ser­vices.

We’re ad­ver­tis­ing through­out the win­ter in lo­ca­tions in­clud­ing Mac­cles­field, Knutsford and Wilm­slow rail­way sta­tions, Mor­risons in Con­gle­ton, Waitrose in Poyn­ton, and on buses and phone booths across the area.

We’re also spread­ing Choose Well mes­sages on ra­dio sta­tions, in lo­cal news­pa­pers such as this one and on our web­site at east­erncheshireccg.nhs. uk.

And we’re si­mul­ta­ne­ously run­ning a Choose Well com­pe­ti­tion, in which ea­gle-eyed res­i­dents are be­ing given the chance to win a three-month pass to a leisure cen­tre of their choice.

All you have to do is take a pic­ture of one of the ad­verts and Tweet it to @ NHSECCCG or email it to CCG com­mu­ni­ca­tions man­ager Charles Malkin at

All en­tries re­ceived by 5pm on Mon­day, Fe­bru­ary 29, will be en­tered into a prize draw – and one lucky win­ner will get a three-month pass to one of seven leisure cen­tres, cour­tesy of Ev­ery­body Sport and Recre­ation.

Our over­all aim is to en­cour­age sen­si­ble use of the lo­cal ur­gent care sys­tem and to re­mind peo­ple they should only call 999 or visit A&E in life-threat­en­ing emer­gen­cies such as loss of con­scious­ness, se­vere chest pain, breath­ing dif­fi­cul­ties or heavy bleed­ing.

If you need ur­gent NHS help or ad­vice but it’s not an emer­gency, there are al­ter­na­tives lo­cally.

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