Firm be­came global suc­cess af­ter war

Macclesfield Express - - BUSINESS / SME BUSINESS TIPS -

V&E Fried­land Ltd, elec­tri­cal en­gi­neers, was a Jewish-owned busi­ness that moved out of Lon­don to a “safer area” dur­ing the first part of 1940 at the di­rec­tion of the Air Min­istry be­cause the firm was re­quired to man­u­fac­ture sen­si­tive parts for Mer­lin en­gines.

The busi­ness had been es­tab­lished in Ber­lin in the early 1920s by Vic­tor and Efim Fried­land.

Busi­ness op­por­tu­ni­ties and the rise of anti-semitism com­pelled the fam­ily to move to Lon­don in 1932 and then to re­lo­cate to Low­er­house Mill in Bolling­ton.

Eigh­teen work­ers moved up from Lon­don, lodg­ing lo­cally, and, by May 1941, there were more than 70 em­ploy­ees.

The busi­ness di­ver­si­fied into plas­tics and ex­panded into a for­mer bil­liards hall on Derby Street, Macclesfield, in 1944, and in 1946 Fried­lands moved out of Bolling­ton into Lower Heys Mill. Later, Fried­land Dog­gart be­came in­ter­na­tion­ally known for its chim­ing bells, as well as for its Frido foot­balls and Sasha dolls.

The forth­com­ing ex­hi­bi­tion will have on dis­play rare ephemera and mem­o­ra­bilia lent by the Fried­land and Dog­gart fam­i­lies, in­clud­ing such prod­ucts as a war-time black­out lamp and a Rus­sian-lan­guage cat­a­logue for door chimes.

Pic­tured above is a rare and pre­vi­ously un­pub­lished Fried­land-Dog­gart fam­ily pho­to­graph, taken dur­ing the Sec­ond World War.

The ex­hi­bi­tion – ‘Cel­e­brat­ing Jewish Life, Art and En­ter­prise in Macclesfield Dur­ing World War Two’ – com­mem­o­rates the 75th an­niver­sary of the open­ing of the Macclesfield Sy­n­a­gogue at 62 Ch­ester­gate, now Charles Roe House, where the ex­hi­bi­tion will be held. The ex­hi­bi­tion will run from Sun­day March 23, to May 2, Wed­nes­days to Sun­days, 11am to 4pm, with an in­vi­ta­tion only pre­view on March 20.

●● From left: Efim Fried­land and his wife Zita, brother Sieg­mund Fried­land, Amer­i­can cousin Mark Shapiro and John Dog­gart, who was mar­ried to Sara Fried­land

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