Get your busi­ness in gear for big race


APROMISING young cy­clist and for­mer Tour de France leg­end have joined the cel­e­bra­tions af­ter the bor­ough was cho­sen to host the Tour Of Bri­tain.

Fol­low­ing a suc­cess­ful bid by Cheshire East coun­cil, the eight-day tour will pass through Mac­cles­field on stage three of the event on Septem­ber 6, tak­ing in a 10.5km climb up the Cat and Fid­dle.

Eight e e n - y e a r- o l d Mon­ica Dew, from Poyn­ton, was in­vited to the fin­ish­ing line at Tat­ton Park to help launch the coun­cil’s cam­paign to get busi­nesses in­volved with the event and take ad­van­tage of the pub­lic­ity the event of­fers.

Mon­ica, who is in year 13 at Poyn­ton High School, is a track and road rac­ing cy­clist and has signed up to Bri­tish Cy­cling’s schol­ar­ship pro­gramme.

She was joined by for­mer cy­cling pro­fes­sional David Mil­lar and coun­cil leader, Rachel Bai­ley.

Coun Bai­ley said: “Not only will this be a spec­tac­u­lar event to watch, it will also show­case the bor­ough of Cheshire East to a huge world­wide au­di­ence. I urge our lo­cal busi­nesses to get be­hind this, support it and help to make the whole bor­ough proud to be host­ing the Tour of Bri­tain.”

The Tour of Bri­tain is billed as the big­gest freeto-at­tend sport­ing at­trac­tion, with 20 teams of rid- ers from 10 coun­tries.

David Mil­lar, the event am­bas­sador for Cheshire East and for­mer wearer of the cov­eted Tour de France yel­low jersey, said: “Road cy­cling is still quite a new sport for the Bri­tish pub­lic.

“It is not just about watch­ing the riders go past, it is about mak­ing a day of it and savour­ing the at­mos­phere.”

Stage Three of the Tour will take place in the bor­ough on Septem­ber 6, when com­peti­tors will race from Con­gle­ton to Tat­ton Park.

With much of the stage con­tained within the Cheshire East, spec­ta­tors will have the op­por­tu­nity to see the riders at var­i­ous points on the route, while at Tat­ton Park the riders will pass through twice on their way to the fin­ish­ing line.

The event is pre­dicted to at­tract 8.2m tele­vi­sion view­ers with a po­ten­tial world­wide au­di­ence of 116.5m.

Tour of Bri­tain or­gan­is­ers say that past events have seen up to 154,000 spec­ta­tors per stage and an eco­nomic im­pact of £4.1m per stage.

Busi­nesses in­ter­ested in spon­sor­ship pack­ages should call Kerry Hall on 07816 144384.

●● David Mil­lar and Mon­ica Dew with the Tour of Bri­tain mas­cot, ToBi, the map of the route, Cheshire East coun­cil leader Rachel Bai­ley and Peter Hodges and Shel­don Phillips from tour or­gan­is­ers Sweetspot

●● The new re­cy­cling build­ing will re­place the failed Lyme Green scheme

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