Add your entry for best in business
ENTRIES for this year’s North East Cheshire Business Awards are now open – and everyone is encouraged to get involved.
The awards – now in their sixth year – have been going from strength to strength, with more and more businesses throwing their names into the hat to win a prestigious accolade.
Categories include: Business of the Year Turnover over £5 million; Business of the Year Turnover up to £5 million; Excellence in Customer Service; Innovation and Design; Best use of Social Media; Best Design/ Creative Campaign; Team of the Year; Start Up Business of the Year.
There are also new awards for Apprentice of the Year, Entrepreneur of the Year and Charity of the Year.
Sue Bowden from Macclesfield Chamber of Commerce and lead organiser of the event, said: “The awards are getting bigger and better each year, and with new categories, there is a much bigger scope for entries than ever before.”
The competition will be officially opened tonight (Wednesday) at a free launch event at The Mere Resort in Knutsford, where the chosen beneficiary for this year’s charitable fundraising will also be announced.
To go to www. necbawards.co.uk. THIS week, Alex Coe, from theEword, shares his top tips on social media for SMEs: Know your audience The size of your audience doesn’t matter, it’s their perception of your company that does. No matter how well you know them, you should be constantly learning more about them to tailor your content. Schedule posts Scattering your content all over social is simply irritating. Use tools such as Hootsuite, TweetDeck or HubSpot to schedule your content over the next couple of weeks. Then sit back, relax and watch that engagement roll in. Use images We’re visual creatures. In life we’re enthused and inspired by the things we look at, and we’re the same when we’re online. Ask for retweets There is absolutely nothing wrong with asking your audience to retweet your content, to generate more coverage and to build on your content-loving audience. Use marketing automation There are plenty of tools out there to link your social accounts. At theEword we use one called Zapier, which is good for interaction and makes reporting simple. Dont be scared to get silly One of our most engagedwith tweets is a picture of an elephant, and another is the Jurassic Park logo with Alan Partridge’s head.
●● Alex Coe works at Manchester-based content marketing agency theEword