Add your en­try for best in busi­ness

Macclesfield Express - - BUSINESS SME BUSINESS TIPS -

EN­TRIES for this year’s North East Cheshire Busi­ness Awards are now open – and every­one is en­cour­aged to get in­volved.

The awards – now in their sixth year – have been go­ing from strength to strength, with more and more busi­nesses throw­ing their names into the hat to win a pres­ti­gious ac­co­lade.

Cat­e­gories in­clude: Busi­ness of the Year Turnover over £5 mil­lion; Busi­ness of the Year Turnover up to £5 mil­lion; Ex­cel­lence in Cus­tomer Ser­vice; In­no­va­tion and De­sign; Best use of So­cial Me­dia; Best De­sign/ Cre­ative Cam­paign; Team of the Year; Start Up Busi­ness of the Year.

There are also new awards for Ap­pren­tice of the Year, En­tre­pre­neur of the Year and Char­ity of the Year.

Sue Bowden from Mac­cles­field Cham­ber of Com­merce and lead or­gan­iser of the event, said: “The awards are get­ting big­ger and bet­ter each year, and with new cat­e­gories, there is a much big­ger scope for en­tries than ever be­fore.”

The com­pe­ti­tion will be of­fi­cially opened tonight (Wed­nes­day) at a free launch event at The Mere Re­sort in Knutsford, where the cho­sen ben­e­fi­ciary for this year’s char­i­ta­ble fundrais­ing will also be an­nounced.

To go to www. THIS week, Alex Coe, from theE­word, shares his top tips on so­cial me­dia for SMEs: Know your au­di­ence The size of your au­di­ence doesn’t mat­ter, it’s their per­cep­tion of your com­pany that does. No mat­ter how well you know them, you should be con­stantly learn­ing more about them to tai­lor your con­tent. Sched­ule posts Scat­ter­ing your con­tent all over so­cial is sim­ply ir­ri­tat­ing. Use tools such as Hoot­suite, Tweet­Deck or HubSpot to sched­ule your con­tent over the next cou­ple of weeks. Then sit back, re­lax and watch that en­gage­ment roll in. Use im­ages We’re vis­ual crea­tures. In life we’re en­thused and in­spired by the things we look at, and we’re the same when we’re on­line. Ask for retweets There is ab­so­lutely noth­ing wrong with ask­ing your au­di­ence to retweet your con­tent, to gen­er­ate more cov­er­age and to build on your con­tent-lov­ing au­di­ence. Use mar­ket­ing au­to­ma­tion There are plenty of tools out there to link your so­cial ac­counts. At theE­word we use one called Zapier, which is good for in­ter­ac­tion and makes re­port­ing sim­ple. Dont be scared to get silly One of our most en­gaged­with tweets is a pic­ture of an ele­phant, and an­other is the Jurassic Park logo with Alan Par­tridge’s head.

●● Alex Coe works at Manch­ester-based con­tent mar­ket­ing agency theE­word

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