Cy­cle Tour brought bor­ough £3.5mil­lion

Macclesfield Express - - HOSPITAL SPECIAL REPORT -

THE Cy­cle Tour of Bri­tain brought in £3.5m to the bor­ough.

The race, which hit the high­ways of Cheshire East in Septem­ber, has been hailed a great suc­cess, with 300,000 spec­ta­tors lin­ing the route.

David Brown, deputy coun­cil leader, said: “This has been a truly fan­tas­tic event and our faith in the res­i­dents and busi­nesses of Cheshire East, in the sup­port they gave to the event, has been thor­oughly re­warded.

“We have an­swered our crit­ics who said we should not have been do­ing this. The legacy value of the race – both eco­nom­i­cally and in terms of other out­comes – is with­out prece­dent in this bor­ough.

“To stage an event on this scale – in­volv­ing our Olympian cy­clists, with 1.23mil­lion tele­vi­sion view­ers and the huge pro­file and pres­tige this has brought to Cheshire East – has been a great tri­umph for the coun­cil, the Tour of Bri­tain and, most of all, our res­i­dents and busi­nesses.”

The event, in which Cheshire East in­vested £267,000, gen­er­ated a re­turn of £3.5m and boosted vis­i­tor in­come to an es­ti­mated £5.45m, and has con­trib­uted to sig­nif­i­cant com­mu­nity en­gage­ment around cy­cling and healthy life­style.

A grant of £350,000 from the De­part­ment of Trans­port will now be used to sup­port fu­ture walk­ing and cy­cling ini­tia­tives and pro­mote healthy life­styles.

The full re­port can be viewed at cheshire­tourof­bri­tain.co.uk/on-the-day/ post-race.

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