Cycle Tour brought borough £3.5million
THE Cycle Tour of Britain brought in £3.5m to the borough.
The race, which hit the highways of Cheshire East in September, has been hailed a great success, with 300,000 spectators lining the route.
David Brown, deputy council leader, said: “This has been a truly fantastic event and our faith in the residents and businesses of Cheshire East, in the support they gave to the event, has been thoroughly rewarded.
“We have answered our critics who said we should not have been doing this. The legacy value of the race – both economically and in terms of other outcomes – is without precedent in this borough.
“To stage an event on this scale – involving our Olympian cyclists, with 1.23million television viewers and the huge profile and prestige this has brought to Cheshire East – has been a great triumph for the council, the Tour of Britain and, most of all, our residents and businesses.”
The event, in which Cheshire East invested £267,000, generated a return of £3.5m and boosted visitor income to an estimated £5.45m, and has contributed to significant community engagement around cycling and healthy lifestyle.
A grant of £350,000 from the Department of Transport will now be used to support future walking and cycling initiatives and promote healthy lifestyles.
The full report can be viewed at cheshiretourofbritain.co.uk/on-the-day/ post-race.