Macclesfield Express - - LEISURE - ANDY CRON­SHAW

IT’S fair to say that the la­bel of ‘Fair­trade’ has never been a guar­an­tee of qual­ity when sourc­ing good wines.

But I can at least make the claim for this year’s Fair­trade Fort­night (Mon­day, Fe­bru­ary 27 to Sun­day, March 12) that Fair­trade wines are at least in some kind of as­cen­dancy.

In keep­ing with its eth­i­cal out­look The Co-op­er­a­tive, whose Fair­trade wines I have cov­ered in the past, has been putting Fair­trade wines to the fore­front of its wine of­fer.

And last year the store re­ported that sales had grown 25 per cent.

In a sur­vey it also found that Mil­len­ni­als were more likely to buy Fair­trade wines - surely a good sign for the fu­ture of the con­cept.

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