IT’S fair to say that the label of ‘Fairtrade’ has never been a guarantee of quality when sourcing good wines.
But I can at least make the claim for this year’s Fairtrade Fortnight (Monday, February 27 to Sunday, March 12) that Fairtrade wines are at least in some kind of ascendancy.
In keeping with its ethical outlook The Co-operative, whose Fairtrade wines I have covered in the past, has been putting Fairtrade wines to the forefront of its wine offer.
And last year the store reported that sales had grown 25 per cent.
In a survey it also found that Millennials were more likely to buy Fairtrade wines - surely a good sign for the future of the concept.