Brew­ery’s beer put on shelves in Co-op deal

Macclesfield Express - - BUSINESS - RHI­AN­NON MCDOWALL

AFA M I LY- R U N brew­ery will see its award- win­ning beer on the shelves of su­per­mar­kets across the county.

RedWil­low Brew­ery, which is based on By­rons Lane, Mac­cles­field, was es­tab­lished by Toby and Caro­line McKen­zie in 2010, who have gone on to pro­duce a num­ber of award win­ning ales.

Now the cou­ple, who also run RedWil­low Bar on Park Green, have won a con­tract to sup­ply two of its canned beers to the Co-op, which will sell the beer at 80 of its stores.

Toby, who gave up his IT job and com­mute to Lon­don to pur­sue his pas­sion for brew­ing, said: “We are de­lighted to be work­ing with the Co-op. Its her­itage, eth­i­cal and lo­cal, c o m mu n i t y - b a s e d ap­proach is a great fit with our busi­ness.

“The tim­ing is great fol­low­ing our in­vest­ment in a new can­ning line, and the wide­spread reach of the Co-op’s stores will help to reach parts of Cheshire where our beers are not cur­rently avail­able.

“This will sup­port our busi­ness de­vel­op­ment, build aware­ness of our brand and open up new mar­kets for our beers in com­mu­ni­ties across Cheshire.”

RedWil­low’s award­win­ning Wreck­less Pale Ale and Weight­less Ses­sion IPA will both be stocked in 330ml cans as part of the deal, which is es­ti­mated to be worth 12,000 pints for the busi­ness.

Si­mon Dryell, rang­ing man­ager for the Co-op in Cheshire, said the Co-op has com­mit­ted to dou­bling the num­ber of its smaller sup­pli­ers and to pro­vide op­por­tu­ni­ties to cham­pion, show­case and cel­e­brate lo­cally sourced pro­duce.

He said: “It’s ex­cit­ing to col­lab­o­rate with brew­eries such as RedWil­low – it is the in­no­va­tion, qual­ity, tra­di­tions and pas­sion which make th­ese prized lo­cal prod­ucts, and we are de­lighted to give them pride of place in our stores.

“We know that food prove­nance re­ally mat­ters to our cus­tomers. Qual­ity and trust are key for con­sumers.

“Back­ing lo­cal pro­duce is about much more than just ‘hang­ing out the bunting’ and the Co-op is com­mit­ted to in­vest­ing in its lo­cal com­mu­ni­ties and pro­vid­ing op­por­tu­ni­ties to show­case and cel­e­brate great lo­cal food and drink.”

For more in­for­ma­tion about the brew­ery go to red­wil­low­brew­ery.com.

The team at RedWil­low Brew­ery, Mac­cles­field

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