New Ar­gos opens up in Sains­bury’s

Shop­per Laura has DFS al­ter ego

Macclesfield Express - - BUSINESS -

ANEW Ar­gos store has opened in the town’s Sains­bury’s su­per­mar­ket.

The new store has cre­ated around 20 jobs as part of a roll­out of Ar­gos out­lets in Sains­bury’s stores af­ter the su­per­mar­ket ac­quired Home Re­tail Group, which owns Ar­gos.

Mac­cles­field town cen­tre’s Ar­gos, in the Grosvenor Cen­tre, shut when the unit was de­mol­ished for the ex­pan­sion of the shop­ping mall into the neigh­bour­ing Cheshire Build­ing So­ci­ety.

An Ar­gos opened in Home­base at Lyme Green Busi­ness Park on the edge of town.

And now the dig­i­tal in­store branch at Sains­bury’s of­fers thou­sands of goods for or­der­ing in store, via tablet com­put­ers, as well as be­ing a col­lec­tion point for 20,000 prod­ucts which can be or­dered on­line to col­lect in store within hours. An ex­tra 20,000 prod­ucts can be or­dered for home de­liv­ery. There is also an eBay col­lec­tion point so buy­ers can col­lect eBay pur­chases.

An­thony Clegg, man­ager at Sains­bury’s Mac­cles­field store, said: “Sains­bury’s has been a part of the lo­cal com­mu­nity for a num­ber of years and we are re­ally thrilled to wel­come Ar­gos and its team to our store.

“The new shop is great for cus­tomers, who are look­ing for eas­ier, more con­ve­nient ways to shop. We’re look­ing for­ward to feed­back from cus­tomers about the in­creased range and of­fer.”

The new store is equipped for shop­ping in the dig­i­tal age, with tablets that mir­ror the on­line shop­ping ex­pe­ri­ence and staff on hand to help.

Around half of Ar­gos’ to­tal sales now start on­line, but 80 per cent of cus­tomers will visit one of 842 stores to pick up their goods.

Sains­bury’s ac­quired Home Re­tail Group, the owner of Ar­gos and Habi­tat, on Septem­ber 2 2016, creating one of the UK’s lead­ing food and non-food re­tail­ers. A WOMAN has found her­self ap­pear­ing in an ad­vert af­ter buy­ing a sofa from DFS.

Laura Whit­ting­ham, 35, has been cho­sen to ap­pear in the sofa re­tailer’s sum­mer ad­ver­tis­ing cam­paign, which in­cludes an an­i­mated char­ac­ter cre­ated in her like­ness by the Os­car win­ning an­i­ma­tion stu­dios Aard­man.

Laura, who is from Mac­cles­field, was one of three peo­ple cho­sen to ap­pear in the ad­vert.

She said: “I was thrilled when DFS in­vited me to be part of their lat­est sum­mer cam­paign. My fi­ancé and I have lived in our two bed ter­race house for three years now, and we haven’t done much to it apart from a lick of paint and hang­ing our art­work.

“We’re ex­cited to be start­ing a fam­ily in this home. The liv­ing room re­ally will be at the heart of it, so we loved hav­ing the chance to work with the ex­pert DFS sales team to help find my per­fect sofa for all our com­fort and fu­ture fam­ily needs.”

The ad­vert also show­cases the DFS sales team helping cus­tomers find their per­fect sofa.

Steve Hard­ing-Hill, cre­ative di­rec­tor at Aard­man, added: “We used stop frame an­i­ma­tion to cre­ate an au­then­tic hand­crafted world that would re­in­force the hand­crafted na­ture of each DFS sofa.

“It’s been such a joy to work with the truly tal­ented folk at DFS, who put so much at­ten­tion to de­tail into the prod­ucts they cre­ate, very much like we do with the char­ac­ters and sto­ry­telling in our pro­duc­tions.”

DFS’s lat­est ad­ver­tis­ing cam­paign fo­cuses on the sum­mer col­lec­tion.

Staff at the new Ar­gos dig­i­tal store in­side Sains­bury’s in Mac­cles­field

Freia Tur­land

Laura Whit­ting­ham with her DFS pup­pet char­ac­ter

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