New Argos opens up in Sainsbury’s
Shopper Laura has DFS alter ego
ANEW Argos store has opened in the town’s Sainsbury’s supermarket.
The new store has created around 20 jobs as part of a rollout of Argos outlets in Sainsbury’s stores after the supermarket acquired Home Retail Group, which owns Argos.
Macclesfield town centre’s Argos, in the Grosvenor Centre, shut when the unit was demolished for the expansion of the shopping mall into the neighbouring Cheshire Building Society.
An Argos opened in Homebase at Lyme Green Business Park on the edge of town.
And now the digital instore branch at Sainsbury’s offers thousands of goods for ordering in store, via tablet computers, as well as being a collection point for 20,000 products which can be ordered online to collect in store within hours. An extra 20,000 products can be ordered for home delivery. There is also an eBay collection point so buyers can collect eBay purchases.
Anthony Clegg, manager at Sainsbury’s Macclesfield store, said: “Sainsbury’s has been a part of the local community for a number of years and we are really thrilled to welcome Argos and its team to our store.
“The new shop is great for customers, who are looking for easier, more convenient ways to shop. We’re looking forward to feedback from customers about the increased range and offer.”
The new store is equipped for shopping in the digital age, with tablets that mirror the online shopping experience and staff on hand to help.
Around half of Argos’ total sales now start online, but 80 per cent of customers will visit one of 842 stores to pick up their goods.
Sainsbury’s acquired Home Retail Group, the owner of Argos and Habitat, on September 2 2016, creating one of the UK’s leading food and non-food retailers. A WOMAN has found herself appearing in an advert after buying a sofa from DFS.
Laura Whittingham, 35, has been chosen to appear in the sofa retailer’s summer advertising campaign, which includes an animated character created in her likeness by the Oscar winning animation studios Aardman.
Laura, who is from Macclesfield, was one of three people chosen to appear in the advert.
She said: “I was thrilled when DFS invited me to be part of their latest summer campaign. My fiancé and I have lived in our two bed terrace house for three years now, and we haven’t done much to it apart from a lick of paint and hanging our artwork.
“We’re excited to be starting a family in this home. The living room really will be at the heart of it, so we loved having the chance to work with the expert DFS sales team to help find my perfect sofa for all our comfort and future family needs.”
The advert also showcases the DFS sales team helping customers find their perfect sofa.
Steve Harding-Hill, creative director at Aardman, added: “We used stop frame animation to create an authentic handcrafted world that would reinforce the handcrafted nature of each DFS sofa.
“It’s been such a joy to work with the truly talented folk at DFS, who put so much attention to detail into the products they create, very much like we do with the characters and storytelling in our productions.”
DFS’s latest advertising campaign focuses on the summer collection.
Staff at the new Argos digital store inside Sainsbury’s in Macclesfield
Laura Whittingham with her DFS puppet character