£500k set aside in Tour of Bri­tain bid

Macclesfield Express - - FRONT PAGE -

COUN­CIL chiefs have agreed to set aside al­most half a mil­lion pounds to bid to host a stage of next year’s Tour of Bri­tain.

Cheshire East Coun­cil’s cab­i­net will be­gin talks with event or­gan­is­ers about host­ing a stage of the bike race in 2018.

The coun­cil claims that the bor­ough, in­clud­ing Mac­cles­field, ben­e­fited from a £3.5m boost to the lo­cal econ­omy when the Tour raced through the re­gion in 2016.

It be­lieves it will cost around £430,000 to re­peat the event which in­cludes £300,000 of tax-pay­ers’ cash. The rest will come from spon­sor­ship deals.

At a meet­ing last week deputy leader Coun­cil­lor David Brown hailed the suc­cess of the 2016 event.

He said: “There were 300,000 spec­ta­tors in Cheshire East, with around 63 per­cent com­ing in to the bor­ough from out­side.

“Anal­y­sis show a £3.5m GVA (gross value added) to tourism. In one day - that’s phe­nom­e­nal.”

Coun Brown said it was im­por­tant to kick-start a bid now ton ‘max­imise spon­sor­ship’ which would off­set the cost to the coun­cil.

He added: “£363,000 (the coun­cil spend­ing for the 2016 event) for a £3.5m re­turn is fan­tas­tic. But ir­re­spec­tive of the fi­nan­cial in­vest­ment the feel good fac­tor and com­mu­nity sup­port gen­er­ated is worth tak­ing it on again”

In the re­port, Richard Milkins, CEC visi­tor econ­omy development man­ager, said the 2016 race gen­er­ated a num­ber of ben­e­fits in­clud­ing at­tract­ing more vis­i­tors to Cheshire East and en­hanc­ing a pos­i­tive im­age of the bor­ough and its com­mu­ni­ties as well as show­cas­ing the cultural di­ver­sity and her­itage of the bor­ough; de­vel­op­ing com­mu­nity co­he­sion and as­pi­ra­tions and pro­mot­ing cy­cling and phys­i­cal ex­er­cise.

He said the tour ‘could be a pos­i­tive eco­nomic and so­cial driver en­cour­ag­ing fi­nan­cial and so­cial in­vest­ment by a wide range of or­gan­i­sa­tions and com­mu­ni­ties’.

How­ever, host­ing the tour will come at a cost.

Mr Milkins said: “Based on ex­pe­ri­ence from 2016 a gross bud­get of £430,000 is an­tic­i­pated, re­quir­ing a net in­vest­ment by the coun­cil of £300,000.”

The tourism chief also warned that re­sources were needed to de­liver the Tour of Bri­tain, say­ing the event meant that other pro­jects were put on hold as ad­di­tional staff re­source was drawn into de­liv­ery of the project.

The Tour of Bri­tain in Silk Road, Mac­cles­field, in 2016

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.