Hotel bookings continue to soar
NEW figures show that more people are booking into the borough’s hotels in a boost to the visitor economy.
Cheshire East’s hotel sector saw another rise in business in August, according to figures issued by the council’s visitor economy team.
Room occupancy rose by 3.7 per cent in August compared with August 2016. The hospitality industry recorded a 81.1 per cent hotel occupancy rate compared to 78.2 per cent in 2016. The average hotel room rate also rose – from £59.67 in 2016 to £61.30 in 2017.
This exceeded the average occupancy rate for Manchester and for Cheshire and Warrington as a whole.
Coun Glen Williams, cabinet support member with responsibility for tourism and the visitor economy, said: “These figures are undeniable proof that the borough’s hospitality sector is on target to achieve our goal of £1bn value by 2020.
“As a council, we continue to do all we can to support the events and attractions that draw visitors into the borough, while at the same time promoting the right kind of climate and economic environment to enable the hospitality sector to grow and thrive.”