Nin­tendo to re­lease two or three games a year

Michael Si­mon re­veals gam­ing gi­ant’s new strat­egy

Macworld - - Contents -

In an in­ter­view with Ja­pan-based Ky­oto NP, Nin­tendo pres­i­dent Tat­sumi Kimishima re­vealed that Su­per Mario Run (page 46) is just the start of a new strat­egy for mo­bile gam­ing. The com­pany plans to re­lease two or three new games next year, and con­tinue that pat­tern be­yond 2017, he said. Pre­vi­ously it was re­ported that pop­u­lar ti­tles Fire Em­blem and An­i­mal Cross­ing were on tap for a mo­bile re­lease.

He of­fered no in­for­ma­tion on whether fu­ture games will re­lease si­mul­ta­ne­ously in the App Store and Play Store, but Nin­tendo has al­ready said it is work­ing on bring­ing Su­per Mario Run to An­droid phones. The iPhone-ex­clu­sive side-run­ner has amassed some 50 mil­lion down­loads in its first week, mak­ing it the fastest-down­loaded app in Ap­ple’s his­tory. How­ever, the game’s £7.99 price tag and rel­a­tively sim­ple for­mula has riled some users, and de­spite its pop­u­lar­ity, it only has a two-and-a-half star rating in the App Store.

With the suc­cess of Poké­mon Go and Su­per Mario Run, the com­pany has proven that its char­ac­ters can stand alone, and it’ll be in­ter­est­ing to see how the up­com­ing launch of the Nin­tendo Switch tablet-style con­sole plays into its new strat­egy.

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