Ap­ple Mu­sic re­cruits new stu­dent ‘am­bas­sadors’

The Ap­ple Mu­sic Am­bas­sador pro­gram will have UK Twit­ter in­flu­encers pro­mot­ing the ser­vice. Os­car Ray­mundo re­ports

Macworld - - NEWS -

A pple Mu­sic is try­ing out in­flu­encer mar­ket­ing. Ac­cord­ing to 9to5Mac, Ap­ple Mu­sic has cre­ated an ‘Am­bas­sador’ pro­gram in hopes of pro­mot­ing the stream­ing ser­vice to young peo­ple in the UK. The Ap­ple Mu­sic Am­bas­sadors are col­lege stu­dents with an on­line fol­low­ing who have been re­cruited to tweet on be­half of the ser­vice in ex­change for an ex­ten­sion of the

free three-month mem­ber­ship and other undis­closed perks. It’s un­clear whether Ap­ple will ex­pand this pro­gram to other coun­tries, or if it will fo­cus on other de­mo­graph­ics beyond univer­sity stu­dents. Ap­ple Mu­sic Am­bas­sadors are cur­rently en­cour­ag­ing fel­low stu­dents to ac­ti­vate their free three­month mem­ber­ship to Ap­ple Mu­sic. The am­bas­sadors will be ex­pected to tweet three times through­out the cam­paign, ac­cord­ing to the wel­come email pub­lished on 9to5Mac. In ad­di­tion, each am­bas­sador has been given a unique af­fil­i­ate link to track how many new Ap­ple Mu­sic sub­scribers they re­cruit. Ap­ple will re­ward the top pro­mot­ers with other perks, like po­ten­tially get­ting ac­cess to the forth­com­ing Ap­ple Mu­sic Fes­ti­val, which took place in the UK last year. Ap­ple is said to have re­cruited th­ese am­bas­sadors via a tar­geted Face­book cam­paign ask­ing stu­dents to ap­ply. In ad­di­tion, the firm part­nered with So­cial Chain, a ad firm with a special fo­cus on in­flu­encer mar­ket­ing, which is ba­si­cally ral­ly­ing a bunch of pop­u­lar peo­ple on so­cial me­dia to share pro­mo­tional con­tent about dif­fer­ent brands. The firm has also worked with Spo­tify, Mi­crosoft and Huawei.

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