Ap­ple dis­con­tin­ues iPod nano and iPod shuf­fle

The iPod line-up now con­sists of the iPod touch only, which gets a price re­duc­tion, writes Ro­man Loy­ola

Macworld - - Contents -

A pple has removed the iPod nano and iPod shuf­fle from its web­site, sig­nalling that the com­pany has dis­con­tin­ued the two por­ta­ble au­dio play­ers. The iPod line-up now con­sists only of the iPod touch. “To­day, we are sim­pli­fy­ing our iPod line-up with two mod­els of iPod touch now with dou­ble the ca­pac­ity start­ing at £199 and we are dis­con­tin­u­ing the iPod shuf­fle and iPod nano,” Ap­ple said in a state­ment.

Ap­ple moved on from the iPod as a fea­tured prod­uct a long time ago, but un­til this sum­mer the com­pany still made the two iPods avail­able for pur­chase. The iPod nano was Ap­ple small­est touch­screen de­vice, while the shuf­fle had no screen at all, re­ly­ing on a cir­cle of click con­trols that you use to nav­i­gate through a playlist of songs.

The iPod nano and shuf­fle were last up­dated two years ago with new colours. The orig­i­nal iPod nano was re­leased in 2005, and was de­signed as a smaller, thin­ner ver­sion of the iPod clas­sic. Ap­ple re­leased the touch­screen iPod nano in 2012. The iPod shuf­fle made its de­but in 2010, and main­tained its clip-on de­sign through­out its life­span.

In its quar­terly fi­nan­cial re­sults, Ap­ple groups the iPod in an ‘Other Prod­ucts’ cat­e­gory, so there’s no pub­lic in­for­ma­tion that tells how much rev­enue the iPod brings Ap­ple, or how many units Ap­ple sells. The $2.9 bil­lion that the Other Prod­ucts brought in dur­ing Ap­ple’s sec­ond quar­ter of 2017 was prob­a­bly due to the Ap­ple TV, Ap­ple Watch, and Beats prod­ucts.

Ap­ple also up­dated the prices and avail­able mod­els of the iPod touch: £199 for a 32GB model, and £299 for a 128GB ver­sion.

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