Ap­ple’s new Mac Pro ex­pected to launch in 2019

A new re­port gives us an up­dated time frame for Ap­ple’s all-new desk­top Mac. Ja­son Cross re­ports

Macworld - - Contents -

We’ve known for awhile that Ap­ple is go­ing back to the draw­ing board with the Mac Pro. The firm sig­nalled as much a year ago, while mak­ing sure every­one un­der­stood that the newly re­vamped model wouldn’t come that year.

Speak­ing to Techcrunch in April, Ap­ple con­firmed that the new Mac Pro will be a 2019 prod­uct. The tech gi­ant was keen to clar­ify the date be­cause it doesn’t want cus­tomers who are cur­rently con­sid­er­ing the imac Pro to hold off, an­tic­i­pat­ing a Mac Pro launch later in the year.

Ap­ple re­vealed its new prod­uct de­vel­op­ment method­ol­ogy for pro users. It all starts with the

‘Pro Work­flow Team’, a new unit within the firm that ex­am­ines and de­ter­mines real work­flows for real pro users. The fo­cus, at first, is on vis­ual ef­fects, video edit­ing, 3D an­i­ma­tion, and mu­sic pro­duc­tion.

The Pro Work­flow Team, com­prised of real pro­fes­sion­als in these fields, find the bot­tle­necks, pain points, and in­ef­fi­cien­cies, and then take that in­for­ma­tion to the engi­neer­ing teams. Maybe it’s a hard­ware per­for­mance lim­i­ta­tion, maybe it’s driv­ers, maybe it’s soft­ware de­sign or a bug, but Ap­ple is us­ing that in­for­ma­tion to de­sign its new

Pro prod­ucts from the ground up.

It’s also good news for Mac Pro users, who have been frus­trated by some of Ap­ple’s de­sign choices around ports, key­boards, and the like. Hard­ware Engi­neer­ing VP John Ter­nus is quoted as say­ing, “I want to be clear that the work that we’re do­ing as a part of the work­flow team is across ev­ery­thing.

It’s su­per rel­e­vant for Mac­book Pros, it’s su­per rel­e­vant for imacs and imac Pros, and in the end I think it helps us in di­a­logue with cus­tomers to fig­ure out what are the right sys­tems for you.”

Ap­ple con­firmed that it’s still view­ing the up­com­ing Mac Pro as a very mod­u­lar sys­tem. Tom Boger, Se­nior Di­rec­tor of Mac Hard­ware Prod­uct Mar­ket­ing: “As we said a year ago work­ing on mod­u­lar was in­her­ently a mod­u­lar sys­tem and in look­ing at our cus­tomers and their work­flows ob­vi­ously that’s a real need for our cus­tomers and that’s the di­rec­tion we’re go­ing.”

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