Plus point for fash­ion com­pany

Manchester Evening News - - NEWS - By KATIE FITZ­PATRICK

MANCH­ESTER-BASED fash­ion com­pany Pret­tyLit­tleThing has been praised for fea­tur­ing two mod­els of dif­fer­ent sizes modelling the same dresses.

The dresses worn by the women are from the global brand’s par­ty­wear col­lec­tion in col­lab­o­ra­tion with Amer­i­can model Hai­ley Bald­win, the wife of Justin Bieber.

Peo­ple have ap­plauded Pret­tyLit­tleThing for pro­mot­ing body pos­i­tiv­ity and are call­ing for other com­pa­nies to take note.

Their web­site shows two women, one wear­ing a size six and an­other in a size 16, stand­ing side-by-side in dresses from the new range, which are avail­able in sizes rang­ing from four to 26.

One fol­lower said on Twit­ter: “Icon in the in­dus­try, You don’t un­der­stand­ing how easy you have made shop­ping for plus/curvy girls, I adore you for that.”

Pret­tyLit­tleThing was founded in 2012 by broth­ers Umar and Adam Ka­mani, who wanted to em­u­late their fa­ther Mah­mud’s suc­cess with fash­ion firm Boohoo.com.

PLT has pre­vi­ously teamed up with re­al­ity TV star Kourt­ney Kar­dashian, and in Septem­ber the brand worked with model Ash­ley Gra­ham on the #ev­eryBODYinPLT six to 28 col­lec­tion aimed at ‘em­pow­er­ing the fe­males who aren’t afraid to own the skin they’re in.’

Pret­tyLit­tleThing fea­ture two mod­els of dif­fer­ent sizes side-by-side on their web­site

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