Scot­land’s bike safety drive

Pos­i­tive video cam­paign could stave-off a speed­ing crack­down

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The Scot­tish gov­ern­ment have launched a safe rid­ing cam­paign in a bid to re­duce biker fa­tal­i­ties. A se­ries of short films show­cas­ing Scot­land’s best roads and en­cour­ag­ing good rid­ing prac­tice have been pro­duced in an at­tempt to get bik­ers to think about re­duc­ing the risks they’re tak­ing. Over the last three years 87 mo­tor­cy­clists have been killed and 851 se­ri­ously in­jured and half of these hap­pened on week­end rides in­di­cat­ing that these were most likely leisure rid­ers, rather than com­muters. The first video fea­tures part of Ard­na­mur­chan Loop, one of the county’s top coastal rides, run­ning from Glenuig to Lochailort. The film high­lights po­ten­tial dan­gers and ends with the slightly chill­ing mes­sage: “Be aware on breath­tak­ing roads. Don’t let them take your breath away for good.” Run­ning along­side the video se­ries is an equally good-hu­moured, but none­the­less se­ri­ous, Face­book cam­paign un­der the ‘Live Fast, Die Old’ slo­gan and a web­site high­light­ing the best parts of the routes and the po­ten­tial dan­gers.

The cam­paign has the back­ing of Po­lice Scot­land and there will also be a poster se­ries high­light­ing top-risk ar­eas for bik­ers. “We un­der­stand the thrill of bik­ing, but we want to keep bik­ers safe, es­pe­cially when over­tak­ing, ne­go­ti­at­ing bends and ap­proach­ing junc­tions,” said In­spec­tor Ian Paul, who leads Po­lice Scot­land’s mo­tor­cy­cle unit. While this could be seen as a soft ap­proach to re­duc­ing ac­ci­dents, we should wel­come the warn­ing shot, be­cause if there is no tan­gi­ble de­crease in the neg­a­tive sta­tis­tics there could be more strin­gent po­lice en­force­ment on pop­u­lar routes. Scot­land’s Trans­port Min­ster Humza Yousaf said: “As a biker my­self I love the thrill of rid­ing, but I’m also acutely aware that mo­tor­cy­cling makes up less than 1% of Scot­tish traf­fic but makes up 20% of fa­tal­i­ties.”

‘We un­der­stand the thrill, but want to keep bik­ers safe’ IN­SPEC­TOR IAN PAUL, PO­LICE SCOT­LAND

Watch the film se­ries at www. don­triskit.info Po­lice Scot­land hope rid­ers will self-po­lice

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