JWoe­hat Wicks did next

He’s a best-sell­ing au­thor, so­cial me­dia sen­sa­tion and up­com­ing TV star… so how does Joe Wicks have time to stay lean – and so cheer­ful? MF catches up with the big­gest name in Bri­tish fit­ness

Men's Fitness - - Features - Words Joel Snape Pho­tog­ra­phy Glen Bur­rows

If there’s one thing Joe Wicks knows about, it’s work­ing at high in­ten­sity. Ob­vi­ously, that’s how he’s made his name – those all-out 15-minute HIIT ses­sions that reg­u­larly rack up mil­lions of views on YouTube and form the back­bone of his best-sell­ing 90 Day Shift, Shape and Sus­tain plan. It’s still how he trains him­self, fit­ting in bursts of burpees and moun­tain climbers on beaches and in ho­tel rooms as his sched­ule takes him jet-set­ting around the world ex­pand­ing his em­pire one emoji at a time. But it’s also how he op­er­ates from day to day: high en­ergy, al­ways on, ever ready to meet and greet, cre­ate con­tent or build the brand. It must be ex­haust­ing. But Wicks doesn’t seem to mind.

Wicks demon­strates one of the moves in his ex­clu­sive plan for MF read­ers (see p79)

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