Take to the Air
Lighten up with Nike’s Air VaporMax
It’s been 30 years since Nike introduced Air Max, and its latest incarnation is lighter than ever
When Nike unveiled its original Air Max in 1987, Margaret Thatcher was prime minister and Ronald Reagan was in the White House. At first glance not much has changed in 30 years - the UK has a female Conservative PM, a former TV star is the US president and Nike’s revolutionary trainers still have those innovative air-cushioned soles. But look closer and the changes are obvious (to the shoe, at least). Nike has taken a technological leap with the new Air VaporMax, making the entire air pocket a standalone unit – removing the need for a bulky rubber midsole – to create a lightweight and flexible trainer that never compromises its consistent cushioning.
FIND YOUR FEETI As well as a standalone air unit that no longer requires a foam midsole, the VaporAir Max uses Nike’s Flyknit upper technology to reduce its weight – and also to provide precise support without complicated and restrictive shoe architecture