Men's Fitness - - Updates | Grooming -

When you’re try­ing to sum up what “be­ing a man” is all about in a par­tic­u­lar era, it’s easy to ar­rive at an un­help­ful, re­duc­tive cliché. For­tu­nately Etro’s new ManRose fra­grance pro­vides a help­ful pointer for the mas­cu­line spirit of this cur­rent age – which is that it’s OK just to be you, as op­posed to obey­ing a nar­row set of so­cial and style rules. In groom­ing, from mois­turis­ers and shav­ing gels to fake tan, that means we’re see­ing pro­gres­sively di­verse of­fer­ings and this scent is a fine ex­am­ple of that. It’s flo­ral yet sub­tle, si­mul­ta­ne­ously nod­ding to his­tory – the An­cient Greeks, we’re told, were fond of rose gar­lands – while stick­ing two fin­gers up at tra­di­tional no­tions of mas­culin­ity.

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