LGA: Ban Broadband Providers From Saying ‘Up To’
More honesty in top-line speeds, please
Fed up with not receiving the speeds your broadband provider advertised? The Local Government Association (LGA) is, and it’s spoken out on the issue – calling on broadband providers to be stopped from advertising ‘up to’ speeds.
The LGA is particularly unhappy with the current situation, that allows providers to headline ‘up to’ speeds in their advertising, even if just 10% of their customers can actually reach the giddy highs they're throwing out there.
The sad fact is that many customers never get anywhere near these ‘up to‘ speeds, and many of them are very unhappy about that. Thus, the LGA is instead proposing that broadband providers advertise an average speed potential and also give more information on upload speeds.
Transparency is clearly the key word in all this and you won’t find us complaining about the LGA’s intentions.