Ama­zon Lim­its User Re­views

At­tempt to stop fake feed­back

Micro Mart - - News and Views -

Ama­zon has an­nounced a plan to limit the num­ber of weekly re­views a shop­per can make on the site. From now on, Ama­zon users can write just five re­views of items they haven’t bought via the re­tailer in any given week. The idea, which is fair enough, be­ing to stop peo­ple from sell­ing pos­i­tive com­ments. Just as Face­book is promis­ing to act against fake news, so Ama­zon wants to put an end to fake re­views, although if goods are in­deed ver­i­fied as hav­ing been bought from the re­tailer then there are no lim­its placed on the num­ber of those re­views.

Ama­zon could also take a closer look should a prod­uct re­ceive “un­usu­ally high num­bers” of re­views over a short pe­riod of time, writ­ing “we may re­strict these prod­ucts to Ama­zon Ver­i­fied Pur­chase re­views”. One ex­cep­tion to all of this: books don’t come un­der the new re­stric­tions.

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