Amazon Limits User Reviews
Attempt to stop fake feedback
Amazon has announced a plan to limit the number of weekly reviews a shopper can make on the site. From now on, Amazon users can write just five reviews of items they haven’t bought via the retailer in any given week. The idea, which is fair enough, being to stop people from selling positive comments. Just as Facebook is promising to act against fake news, so Amazon wants to put an end to fake reviews, although if goods are indeed verified as having been bought from the retailer then there are no limits placed on the number of those reviews.
Amazon could also take a closer look should a product receive “unusually high numbers” of reviews over a short period of time, writing “we may restrict these products to Amazon Verified Purchase reviews”. One exception to all of this: books don’t come under the new restrictions.