Up to now Google hasn’t been seen as one of the leading players in the cloud services area. All those years of offering beta- level apps certainly hasn’t helped. Neither did the well- publicised 15- hour Google Cloud outage at the end of September.
But things are changing quickly. Lead by Diane Greene, founder and former CEO of VMware, Google’s cloud strategy Google is acting far more seriously. And it’s not just about new initiatives.
Google is also hiring 1,000 new members for its Cloud Customer Team and creating a new Customer Reliability Engineering division. There’ll also be a collection of official certifications for cloud architects and data engineers.
Google already has big partnerships like Airbus who, rather appropriately, already use the Google Cloud to identify atmospheric clouds in aerial images. And it will expand its partner ecosystem by adding Accenture.
There are new products too, such as BigQuery for Enterprise which supports standard data warehouse SQL queries and flexible pricing models; allowing Google to boast it is both easier and cheaper than rival products.