Nokia Com­ing Back Next Year

No, re­ally

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Wel­come back, Nokia. At some point early next year the brand name will once again ap­pear on smart­phones as a new range has been planned by a start-up in Fin­land, HMD global Oy. The start-up has bought the Nokia li­cence to re­live the brand’s former glory days, with a ten-year deal an­nounced.

T The Nokia-branded An­droid phones will be go­ing up against the big brands and, like the Nokia hand­sets of old, these de­vices will be de­signed to be sim­ple, re­li­able and easy-to-use. Fox­conn will QUICK BITS... ac­tu­ally man­u­fac­ture the phones and the com­pany be­hind this brand re­launch is made up of former Nokia em­ploy­ees and others from the mo­bile phone in­dus­try.

For the UK market, Nokia’s brand name might have some res­o­nance with con­sumers of an el­derly per­sua­sion but it will likely re­main lit­tle more than a cu­rios­ity for the bulk of the buy­ing public. For this rea­son, should HMD global Oy want to re­ally make a suc­cess of this they are go­ing to have to come up with some de­cent hard­ware to bring enough peo­ple on board.

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