Nokia Coming Back Next Year
Welcome back, Nokia. At some point early next year the brand name will once again appear on smartphones as a new range has been planned by a start-up in Finland, HMD global Oy. The start-up has bought the Nokia licence to relive the brand’s former glory days, with a ten-year deal announced.
T The Nokia-branded Android phones will be going up against the big brands and, like the Nokia handsets of old, these devices will be designed to be simple, reliable and easy-to-use. Foxconn will QUICK BITS... actually manufacture the phones and the company behind this brand relaunch is made up of former Nokia employees and others from the mobile phone industry.
For the UK market, Nokia’s brand name might have some resonance with consumers of an elderly persuasion but it will likely remain little more than a curiosity for the bulk of the buying public. For this reason, should HMD global Oy want to really make a success of this they are going to have to come up with some decent hardware to bring enough people on board.