New store plan

Middlesbrough Herald & Post - - FRONT PAGE -

ICELAND has con­firmed it is to open up one of its new con­cept stores in what was de­signed to be Sains­bury’s in Mid­dle­haven.

The Food Ware­house will be tak­ing over one of six units in the build­ing, a spokesper­son for Iceland has re­vealed. It is likely to open in the sec­ond half of 2018.

The Food Ware­house is an “ex­cit­ing” new con­cept from Iceland which was formed in 2014.

“Our stores of­fer a fresh new way to shop,” reads the on­line de­scrip­tion.

“The Food Ware­house is some­thing a lit­tle dif­fer­ent. It’s big (with a car park to match) and packed full of great qual­ity meal ideas sourced from all over the world, branded gro­cery deals and, be­cause we of­fer big­ger packs and Case Savers, it’s full of value too.

“No sign up re­quired, just turn up and get a trol­ley load of what you fancy – from branded beers and spir­its and con­ti­nen­tal desserts to home­ware spe­cial of­fers (when they’re gone, they’re gone), flow­ers, spe­cial­ity meat and fish and sea­sonal fruit and veg.”

Sains­bury’s has also con­firmed it is in le­gal dis­cus­sions with a num­ber of other par­ties, be­lieved to be some well-known names.

The su­per­mar­ket gi­ant was to move from its Wil­son Street home into the pur­pose-built 80,000sqft store on Gateway Mid­dle­haven Re­tail Park in 2015.

But af­ter a “change in shop­ping pat­terns” Sains­bury’s said the move to the new su­per­store was not vi­able – leav­ing the build­ing com­pleted, but empty, ever since.

Mid­dles­brough Mayor Dave Budd said: “It is no sur­prise that busi­nesses are keen on lo­cat­ing to this site given its prime lo­ca­tion off the A66 and with work begin­ning on the Dock Bridge.

“Mas­sive progress has been made in re­cent years in Mid­dle­haven.”

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