End for Fi­nal Desti­na­tion ad

Midweek Sport - - FRONT PAGE -

A POSTER for a hor­ror film show­ing a skull be­ing shat­tered by steel rods through its eye sock­ets has been banned for ter­ri­fy­ing chil­dren. The ad­vert for

fea­tured on the sides of buses and the Lon­don Un­der­ground, warn­ing view­ers, “IT’S NOT IF, IT’S WHEN”.

Com­plaints to the Ad­ver­tis­ing Stan­dards Au­thor­ity in­cluded par­ents say­ing it had up­set their young kids.

Warner Bros ar­gued that the poster ac­cu­rately re­flected the con­tent of the film with­out caus­ing ex­ces­sive fear or dis­tress and did not fea­ture blood.

But the ASA up­held the com­plaints and banned the ad, say­ing: “It was likely to cause fear and un­due dis­tress to chil­dren.”

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