Cider is ap­ple of Brits’ eye

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CIDER is now as pop­u­lar as lager and could soon be­come Bri­tain’s top tip­ple, ac­cord­ing to a study.

Once thought of only as “tramp juice”, cider has bucked the eco­nomic cli­mate – which has caused flat sales for other booze brands.

Its growth in the past five years is the di­rect op­po­site of lager’s equally dra­matic sales de­cline, ac­cord­ing to re­search by con­sumer group Min­tel.

Fig­ures show that 10 years ago, 42 per cent of Brits were cider drinkers.

This has now grown to 47%, de­spite a de­cline in the UK adult drink­ing pop­u­la­tion from 88% to 82%.

In terms of ac­tual sales, beer has seen the most dra­matic de­cline, los­ing £2.2 bil­lion in rev­enue be­tween 2006 and 2011.

This is mainly due to the de­cline of the pub.

EVIL: Colin Ire­land

PETER DINS­DALE

DR HAROLD SHIP­MAN

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