Cider is apple of Brits’ eye
STRAIN YOUR BRAIN WITH OUR QUIZ PAGES
CIDER is now as popular as lager and could soon become Britain’s top tipple, according to a study.
Once thought of only as “tramp juice”, cider has bucked the economic climate – which has caused flat sales for other booze brands.
Its growth in the past five years is the direct opposite of lager’s equally dramatic sales decline, according to research by consumer group Mintel.
Figures show that 10 years ago, 42 per cent of Brits were cider drinkers.
This has now grown to 47%, despite a decline in the UK adult drinking population from 88% to 82%.
In terms of actual sales, beer has seen the most dramatic decline, losing £2.2 billion in revenue between 2006 and 2011.
This is mainly due to the decline of the pub.
EVIL: Colin Ireland
DR HAROLD SHIPMAN