Ads cause wet pants

Midweek Sport - - FRONT PAGE -

A SE­RIES of ter­ri­fy­ing ad­verts for a hor­ror film has been banned – af­ter the pro­mos made kid­dies wet their lit­tle pants.

Three ten-sec­ond ads for the hor­ror flick were orig­i­nally sanc­tioned to be shown af­ter 7.30pm.

How­ever, the Ad­ver­tis­ing Stan­dards Au­thor­ity (ASA) launched an in­ves­ti­ga­tion af­ter 29 com­plaints about the ads which fea­tured quickly chang­ing scenes shot in the style of video-cam­era footage. It’s be­lieved par­ents were con­cerned their lit­tle ones would be­come in­con­ti­nent through fear.

A to­tal of 29 view­ers chal­lenged whether the ads were likely to cause dis­tress to chil­dren and adults.

Nine re­ported that their chil­dren, aged be­tween 10 and 16, had been up­set by the ads, and 11 re­ported per­sonal dis­tress.

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