Bran­son rap over Vir­gin in­ter­net ad

Midweek Sport - - NEWS -

AN AD­VERT for Vir­gin Broad­band has been banned af­ter its small­print was judged TOO SMALL to read.

The ad stated “Faster for a fiver” be­fore pro­mot­ing its 30Mb broad­band ser­vice for £5-a-month for the first three months.

It also stated in big let­ters: “Our up to 30Mb broad­band is four times faster than the UK av­er­age”.

But one per­son com­plained they could not read the full small print – which ran to 237 words – ar­gu­ing it was “not leg­i­ble” and was mis­lead­ing.

A spokesman for Vir­gin Me­dia Ltd – owned by Richard Bran­son ( above) – said they be­lieved the small print was “clearly vis­i­ble to a nor­mallysighted per­son”.

But the Ad­ver­tis­ing Stan­dards Au­thor­ity said the ad was mis­lead­ing and banned it from be­ing used.

They said: “Be­cause the small print was not pre­sented clearly, and con­tained ma­te­rial in­for­ma­tion, we con­cluded that the ad was mis­lead­ing.”

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