Branson rap over Virgin internet ad
AN ADVERT for Virgin Broadband has been banned after its smallprint was judged TOO SMALL to read.
The ad stated “Faster for a fiver” before promoting its 30Mb broadband service for £5-a-month for the first three months.
It also stated in big letters: “Our up to 30Mb broadband is four times faster than the UK average”.
But one person complained they could not read the full small print – which ran to 237 words – arguing it was “not legible” and was misleading.
A spokesman for Virgin Media Ltd – owned by Richard Branson ( above) – said they believed the small print was “clearly visible to a normallysighted person”.
But the Advertising Standards Authority said the ad was misleading and banned it from being used.
They said: “Because the small print was not presented clearly, and contained material information, we concluded that the ad was misleading.”