‘Fat-burn hot pants’ ad banned

Midweek Sport - - NEWS -

AN ad­vert for a pair of ‘fat re­duc­tion HOT PANTS’ which claimed to help wear­ers lose weight ‘even as they slept’ has been banned af­ter ad­ver­tis­ing chiefs ruled it was mis­lead­ing.

The ad, which showed a woman run­ning while wear­ing the Zag­gora Hot­pants – called fat re­duc­tion shorts – said they would en­able wear­ers to lose ‘two jean sizes’.

The ad­vert also claimed the hot­pants had been ‘spe­cially de­signed with celu-lite tech­nol­ogy that works hard to re­duce body fat and the ap­pear­ance of cel­lulite’.

It con­tin­ued: “Wear them in­doors or out, un­der or over clothes, in the gym, at work, even while you sleep!”

Three peo­ple, in­clud­ing a doc­tor, com­plained that the press ad – pub­lished in Novem­ber last year – mis­led and said the claims that they could help peo­ple lose weight could not be proven.

The Ad­ver­tis­ing Stan­dards Author­ity said the ad should never have been run as the firm – Celu-Lite – could not prove that the hot­pants worked.

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