Jap’s sweet £92m pickle take-over
BRITAIN’S favourite sandwich filler, Branston Pickle, is to be sold to a Japanese firm in a deal worth £92.5 million.
The proposed sale by Premier Foods, which also owns Hovis, Mr Kipling and Bisto, includes other Branston products such as ketchup, relish, salad cream and mayonnaise.
The business – which is struggling under a £1.3 billion debt – is being bought by Japan’s Mizkan, which recently acquired Premier’s vinegar brand, Sarson’s.
Branston, which is named after the village near Burton in Staffordshire where Crosse & Blackwell first produced it in 1922, sells an estimated 28 million jars a year.
A Mizkan spokesman said: “Branston Sweet Pickle is an iconic brand.”