Knix-drop Cougar ad pulled up
A SAUCY leaflet for a “Cougar dating” website showing a woman with her knickers pulled down around her knees has been banned.
The “irresponsible” circular advertising Comeletsplay.com was found to be in breach of rules regarding social responsibility.
Watchdogs launched a probe following a complaint about the leaflet that it was “untargeted” and featured images which were unsuitable to be seen by children.
The circular featured four images including one showing a woman lying on her front wearing a bra and thong knickers by the words “Cougar Dating”.
Another showed a woman’s legs with knickers pulled down to around her knees alongside the words “No Strings Dating”.
The dating site said it hadn’t received any complaints. However, the Advertising Standards Authority upheld a single complaint and ordered that it must not appear again.