Knix-drop Cougar ad pulled up

Midweek Sport - - NEWS -

A SAUCY leaflet for a “Cougar dat­ing” web­site show­ing a woman with her knick­ers pulled down around her knees has been banned.

The “ir­re­spon­si­ble” cir­cu­lar ad­ver­tis­ing Comelet­ was found to be in breach of rules re­gard­ing so­cial re­spon­si­bil­ity.

Watch­dogs launched a probe fol­low­ing a com­plaint about the leaflet that it was “un­tar­geted” and fea­tured im­ages which were un­suit­able to be seen by chil­dren.

The cir­cu­lar fea­tured four im­ages in­clud­ing one show­ing a woman ly­ing on her front wear­ing a bra and thong knick­ers by the words “Cougar Dat­ing”.

An­other showed a woman’s legs with knick­ers pulled down to around her knees along­side the words “No Strings Dat­ing”.

The dat­ing site said it hadn’t re­ceived any com­plaints. How­ever, the Ad­ver­tis­ing Stan­dards Author­ity up­held a sin­gle com­plaint and or­dered that it must not ap­pear again.

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